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Facebook is widely considered the most popular traffic source for advertising, beloved by affiliates, marketers, and businesses. It offers high-quality traffic from an audience of 3 billion users, along with a user-friendly advertising platform with extensive targeting options. Facebook's Business Manager allows running multiple ad campaigns simultaneously, enabling significant profit potential.
In fact, Statista data shows that $51 billion was spent on Facebook ads in 2023 alone.
Ad networks are another major traffic source for affiliate marketing. They place ads across various websites in formats like teasers, banners, pops, and push notifications. Statista reveals push notification ad spend reached $3 billion by 2024, with other formats like pops, pre-roll, and banners also contributing.
Both Facebook and advertising networks have their own advantages and disadvantages. Let's examine these factors to determine which traffic source to choose and under what circumstances.
In fact, Statista data shows that $51 billion was spent on Facebook ads in 2023 alone.
Ad networks are another major traffic source for affiliate marketing. They place ads across various websites in formats like teasers, banners, pops, and push notifications. Statista reveals push notification ad spend reached $3 billion by 2024, with other formats like pops, pre-roll, and banners also contributing.
Both Facebook and advertising networks have their own advantages and disadvantages. Let's examine these factors to determine which traffic source to choose and under what circumstances.
Facebook: What's wrong with the most popular affiliate marketing traffic source
Advantages of Facebook
- Wide reach: Facebook is used by 3 billion people worldwide, ensuring a vast potential target audience for almost any offer.
- Precise targeting: Facebook allows extensive customization, including interests, marital status, and major life events. These tools enable advertisers to reach
