Apple enabling push notifications in 2023?

[Luke]

Yesterday, I saw a tweet and immediately stopped scrolling...

https://twitter.com/i/web/status/1585244869123276802

Massive news that hasn’t garnered attention

In 2023, Apple will enable mobile web push notifications on Safari & other browsers (Chrome, etc)

There will be a window of opportunity where mobile web push notifications will generate explosive revenue spikes much like SMS in 2020

I had not heard this at all. But, it seems to be true...

iOS 16 Bringing Support for Web Push Notifications Next Year

With iOS 16, Apple will bring support for opt-in web notification support later in 2023, allowing users to receive notifications from websites...

www.macrumors.com

I'm guessing every push traffic source is pretty excited about this. It also seems like a good way to make some money helping build push lists.

Anyone else super excited about this yet?