- Joined
- Oct 12, 2023
- Messages
- 16
Hello everyone,
Today, I'm excited to discuss the intricacies of affiliate performance metrics in igaming and how they can be instrumental in evaluating your own performance. While some of these metrics might already be familiar to you, let's zero in on the most vital ones and uncover strategies to capitalize on them effectively.
Here's a rundown of the essential performance metrics:
1. Hits: The volume of visitors directed to the casino brand through your efforts.
2. Registrations: The count of visitors who've committed to the casino by signing up.
3. Deposits: The total value of deposits made by your referred players within a specified timeframe, usually a month.
4. Withdrawals: The aggregate sum of real money payouts claimed by your players.
5. FTD (First Time Depositor): Individuals who've signed up via your referral link and made their initial deposit.
6. NGR (Net Gaming Revenue): Calculated by subtracting fees, payouts, and chargebacks from the total real money deposits made by your referred players.
7. Commission: Your earnings derived from the affiliate program.
8. Conversion Rate: The percentage of users completing a desired action. In the casino niche, Hit2Reg and Reg2Dep are of paramount importance.
9. Hit2Reg: The percentage of hits resulting in user
Today, I'm excited to discuss the intricacies of affiliate performance metrics in igaming and how they can be instrumental in evaluating your own performance. While some of these metrics might already be familiar to you, let's zero in on the most vital ones and uncover strategies to capitalize on them effectively.
Here's a rundown of the essential performance metrics:
1. Hits: The volume of visitors directed to the casino brand through your efforts.
2. Registrations: The count of visitors who've committed to the casino by signing up.
3. Deposits: The total value of deposits made by your referred players within a specified timeframe, usually a month.
4. Withdrawals: The aggregate sum of real money payouts claimed by your players.
5. FTD (First Time Depositor): Individuals who've signed up via your referral link and made their initial deposit.
6. NGR (Net Gaming Revenue): Calculated by subtracting fees, payouts, and chargebacks from the total real money deposits made by your referred players.
7. Commission: Your earnings derived from the affiliate program.
8. Conversion Rate: The percentage of users completing a desired action. In the casino niche, Hit2Reg and Reg2Dep are of paramount importance.
9. Hit2Reg: The percentage of hits resulting in user
