5 tips to improve survey campaigns

MyBid

TORO Advertising

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Feb 3, 2021
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It turns out that lately the survey niche is getting more demanding, isn't it? Filling out surveys for money seems to be an easy business, right? Hence, many marketers have joined the survey business, therefore, there are many publishers running surveys out there increasing the competitiveness across this sector.
Let’s take a look at 5 tips to make improve your survey campaign, so you can be one step ahead of the competition:

#1 AUDIENCE
Usually, women between 25-65 years old with spare time using social media networks are more likely to fill out surveys in exchange for an incentive (money, discounts, coupons, gift cards, etc). Besides, the audience mostly uses the mobile rather than the computer when doing this type of activity.

#2 SEGMENTATION
The main source by which we can attract the highest volume of our audience is definitely Facebook ads. The right segmentation of your campaign according to the variables of interests and demographics will determine the campaign's success. Even though Facebook has been considered as one of the best advertising sources for surveys, it is worth taking into consideration that display, email marketing and contextual/PPC traffic also work successfully.

#3 CREATIVES
We recommend working with a landing page
 
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