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Follow Along 🚀 A Beginner's Smart CPC Journey, Zone Cutting My Way Out of -76% ROI

Ninja247

Lurker
Joined
Jul 11, 2026
Messages
28
Hey everyone! 👋

Starting a new follow along here, sharing the raw journey, mistakes and all. Would genuinely love your input as I go.

🎯 Campaign Setup​


Traffic Source: PropellerAds (Interactive Ads)
Bidding: Smart CPC, $0.01 bid
Tracker: Skro
GEO: Philippines (single country)
Offer Payout: $0.206 fixed per conversion


📊 Day 1 Numbers​


I launched about 10 hours before midnight, so the budget spilled into a second calendar day once the daily reset kicked in. So this is really still my Day 1, just spread across two dates.

MetricValue
Spend$20.74
Impressions4,242
Conversions24
Revenue$4.91
CPA$0.86
ROI-76.3%

Rough start, but I know that's pretty normal early on. 😅


📱 Who's Actually Converting​


Looking at my conversion log, all 24 conversions are 100% mobile, all Android devices (mostly Redmi, Galaxy, Oppo, Vivo). Traffic is spread across major Philippine ISPs like Globe Telecoms, PLDT, Converge ICT, and DITO, and geographically it's genuinely nationwide, Metro Manila, Cebu, Davao, Western Visayas, Cagayan de Oro, not clustered in one city. All conversions came back approved, so at least the traffic quality passing through isn't the problem here.


🔍 What I Did​


I pulled the full zone level report (375 zones total) from PropellerAds and
 
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