What is the normal ROI?

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Vimmy

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For affiliate X, the ROI was 200% - he is great, but his budget was only $10. As a result, he earned $20. It’s quite possible to buy yourself a coffee, but it doesn’t seem to be enough to pay for a tracker subscription.

Meanwhile, affiliate Y showed “only” 10% ROI, but his budget was $1000, which means his profit was $100. This may already be enough to pay for the tracker, although the profit percentage is lower, and the banner with the green case may look less attractive.

The question arises: what is considered a normal level of ROI for an average, ordinary campaign? At what value of ROI should the campaign turn off? Or, perhaps, it is better to optimize? And how long does it take to wait until the numbers in the tracker become green? Let's discuss this in this article.

What is ROI

ROI (Return on Investment) in the affiliate of traffic is a key indicator that helps to evaluate the profitability of your advertising campaign.

A positive ROI indicates that your campaign brings a profit obtained as a result of targeted action. In this case, income exceeds the cost.

In the case of
 
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