Recent content by MGID

MGID has rolled out CPA Tune, a self-optimizing bid engine designed to help performance marketers drive more conversions at their target cost-per-acquisition (CPA), without the daily grind of manual bid adjustments. Using real-time CPC bid adjustments, CPA Tune shifts the focus from traffic...

Ad fatigue is a common issue in the digital advertising landscape. As users repeatedly see the same creatives, engagement drops, leading to lower click-through rates (CTR) and wasted ad spend. On average, CTR declines by 15% within the first week of a campaign. Traditional solutions, like A/B...

At MGID, we are excited to introduce our new tracking method, designed to enhance precision in campaign management and streamline how you optimize your advertising efforts. In the following sections, we'll explain in more detail what Native Integration can do for you and your strategy. What is...

Affiliate marketing is a dynamic approach to digital commerce, relying on partnerships to promote products and services to diverse audiences. Understanding the main verticals in affiliate marketing is crucial for success in this field. In this article, we explore the key industries that drive...

In the bustling cityscape of tomorrow, where pixels dance and algorithms hum, we've managed to secure a rare interview with two voices from the not-so-distant future of affiliate marketing. Picture this – on one side, we have Alex, an affiliate marketer with a knack for turning data into...

How much money are you leaving on the table with native advertising? We understand that as an affiliate marketer, there is no greater fear than spending your budget on ad campaigns that don’t sell. With the affiliate marketing industry being so competitive today, it can seem like a dead end. In...

Businesses involved in the e-commerce industry, which is a saturated and competitive market, make huge efforts to stand out from the crowd. A certain percentage of the owners realize the power of native advertising and the magic of creativity. Thinking out of the box combined with innovative...

When someone clicks your affiliate link, they’re tracked the same way that cookies follow your web activities. Both networks and merchants normally have a period of validity in which the sale can be credited to you, and if the user makes a purchase within that period, you are credited for the...

To most affiliate marketers, the endless doubts about copying creatives or mastering new ones is a persistent issue. Many wonder why one would spend time making something new when there are already pre-made bundles that are effective enough. Today, we will analyze why it is important to create...

Content marketing is a marketing strategy focused on the creation and distribution of relevant, valuable, and useful content about certain products or services in order to retain an audience and lead to action. Traditionally, the sales funnel of content marketing consists of 4 stages...