The PropellerAds SSP MCP Connector connects your advertiser account to your preferred AI Agent, allowing you to create, manage, and optimize campaigns directly from your conversation.

How to Get Started

The connector uses a .mcpb file to establish a connection between your AI Agent and your PropellerAds account. You can download the file either from your account settings or through NIKO AI Agent.

Once it's installed on your computer, generate an API token in your PropellerAds account settings.

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Add the token to the connector configuration, and the setup is complete.

From that point on, your AI Agent can interact directly with your advertiser account.

What Can It Do?

Review Your Campaigns

Display all campaigns or filter them by status, format, or campaign ID to quickly see what's active, paused, or saved as a draft.

Build Campaigns From Scratch

Launch campaigns across every supported ad format with complete setup, including destination URL, payment model, bids by country, budgets, scheduling, and detailed targeting such as GEO, device, operating system, browser, language, connection type, and VPN traffic.

Edit Active Campaigns

Update existing campaigns without visiting the dashboard. Modify bids, budgets, landing pages, GEO targeting, schedules, campaign status, and other settings whenever required.

Work With Rates

Request recommended bids for any format, GEO, device, or audience. You can also retrieve current campaign and zone rates and update them directly from the conversation.

Adjust Targeting

Configure targeting at the campaign, zone, or subzone level. Access reference lists for countries, regions, cities, devices, operating systems, browsers, languages, and mobile carriers to apply accurate targeting values.

Manage Creatives

Create, edit, pause, or relaunch creatives without leaving the chat.

Monitor Performance

Check your account balance or request campaign statistics whenever you need them.

Examples of the connector in Claude:

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Why Use the SSP MCP Connector?

The connector does more than eliminate repetitive manual tasks. It helps keep campaign management faster and more convenient.

Get Information Instantly

Ask your AI Agent for campaign statistics, account balance, or campaign status and receive the information directly in the conversation, without opening the dashboard.

Make Changes Without Breaking Your Workflow

When reviewing campaign performance, you can immediately update settings in the same chat instead of switching between different tools.

Make Team Onboarding Easier

Granting teammates access usually requires creating additional accounts and completing verification. With the SSP MCP Connector, simply share the .mcpb file. Each user adds their own API token and can start working through their preferred AI Agent.

The dashboard remains available whenever you need it. The connector simply gives you another way to access your campaigns for everyday tasks and quick updates.

What about Security?

The connector is built around secure API access.

Does It Use My Login and Password?

No.

Access is provided through an API token generated in your PropellerAds account settings, not through your account credentials. You can revoke or replace the token at any time.

As with any API credential, keep the token private. Anyone who has access to it can use your configured MCP scope until the token is replaced.

Is the Token Shared With AI Providers?

No.

The token is stored by PropellerAds to authenticate API requests. AI providers such as OpenAI or Anthropic do not receive or store it.

The token remains in a local configuration file on your computer and is sent directly to PropellerAds. The AI model never accesses it.

Can the AI Agent Modify Campaigns Automatically?

No.

The AI Agent only performs the actions you explicitly request. It never makes independent changes to your campaigns.

Do Teammates Need Their Own Setup?

No.

Share the .mcpb file with your team, and each user can connect by adding their own API token.


CONNECT YOUR AI AGENT TO PROPELLERADS SSP NOW!