The PropellerAds team recently got the chance to sit down with Eman Pulis, founder of SiGMA, for an in-depth interview on how a nightlife promoter ended up reshaping the entire iGaming events industry.
Eman's story starts far from gaming: he ran parties and concerts for up to 10,000 people across Malta, until he noticed the crowd spending the most at his events was the local gaming community — and decided to bet everything on that niche instead.
That bet became SiGMA (Summit of iGaming Malta), now the world's leading iGaming event brand. What began as a single summit has scaled into an ecosystem of four interconnected conferences held simultaneously in one location: SiGMA (iGaming), Affiliate Grand Slam (mainstream affiliates), FX Summit/FX World (Forex), and AIBC (fintech, blockchain, crypto, AI) — letting exhibitors cover every adjacent vertical in a single trip.
This year's Rome edition brings nine exhibition pavilions, up from six for gaming alone last year, and Eman describes the new multi-vertical format as "a new recipe, a new cocktail" that the market will either love or reject. In the interview, he also opens up about SiGMA's selective approach to speakers, its unusually close relationship with regulators — including a compliance team led by the former CEO of the Malta Gaming Authority — and where he sees the industry heading next, from prediction markets to AI-driven personalization and compliance tooling.
The full story — from Eman's early days in nightlife to building one of iGaming's biggest global brands — is available to watch and read in full. Catch the full interview on our YouTube channel and the complete write-up on the PropellerAds blog.
Eman's story starts far from gaming: he ran parties and concerts for up to 10,000 people across Malta, until he noticed the crowd spending the most at his events was the local gaming community — and decided to bet everything on that niche instead.
That bet became SiGMA (Summit of iGaming Malta), now the world's leading iGaming event brand. What began as a single summit has scaled into an ecosystem of four interconnected conferences held simultaneously in one location: SiGMA (iGaming), Affiliate Grand Slam (mainstream affiliates), FX Summit/FX World (Forex), and AIBC (fintech, blockchain, crypto, AI) — letting exhibitors cover every adjacent vertical in a single trip.
This year's Rome edition brings nine exhibition pavilions, up from six for gaming alone last year, and Eman describes the new multi-vertical format as "a new recipe, a new cocktail" that the market will either love or reject. In the interview, he also opens up about SiGMA's selective approach to speakers, its unusually close relationship with regulators — including a compliance team led by the former CEO of the Malta Gaming Authority — and where he sees the industry heading next, from prediction markets to AI-driven personalization and compliance tooling.
The full story — from Eman's early days in nightlife to building one of iGaming's biggest global brands — is available to watch and read in full. Catch the full interview on our YouTube channel and the complete write-up on the PropellerAds blog.
