Reach social audiences directly from your PropellerAds account.
Paid Social Traffic is a new SSP ad format that gives advertisers access to users active on social feeds.
There's no need to create separate social platform accounts, connect third-party services, or prepare additional creatives. Your landing page is all you need.
Platform preview:
Paid Social Traffic is now available as a dedicated ad format, providing access to paid social inventory without replacing the existing Organic Social Traffic option. Both traffic types remain available side by side.
Paid Social Traffic is a new SSP ad format that gives advertisers access to users active on social feeds.
There's no need to create separate social platform accounts, connect third-party services, or prepare additional creatives. Your landing page is all you need.
Platform preview:
Why Advertisers Choose Paid Social Traffic
Social reach without additional account management
Access social audiences from your existing account, without launching campaigns directly on social platforms. Setup remains minimal, with no integrations or extra creative assets required.Strong engagement signals
Paid Social Traffic reaches users already interacting with content. In partner testing on equivalent traffic segments (same GEO and OS), conversion rates were approximately 32× higher than classic display traffic, with CR improvements ranging from 30× to 40×, depending on the product, vertical, and GEO.Exclusive traffic source
Available only through PropellerAds, this inventory comes from our supply partners and benefits from custom campaign setups and optimized user journeys.Available across major GEOs
Launch campaigns in PH, BR, BD, TH, ZA, ZW, CG, TZ, NG, MY, and ID, with additional countries scheduled to follow.Simplified launch process
Advertisers promoting iGaming and Finance offers can benefit from a smoother approval flow while continuing to comply with PropellerAds ad quality standards and policies.Organic vs. Paid Social Traffic
Until now, Social Traffic inside Onclick referred exclusively to Organic Social Traffic, sourced from bloggers and publisher-owned channels.Paid Social Traffic is now available as a dedicated ad format, providing access to paid social inventory without replacing the existing Organic Social Traffic option. Both traffic types remain available side by side.
- Organic Social Traffic: publisher bloggers and publisher-owned channels within Onclick.
- Paid Social Traffic: paid inventory sourced through exclusive partner integrations.
