[New!] Meet NIKO AI: Your AI-Powered Assistant to Smarter Campaign Management

Imagine having an account manager available around the clock, with in-depth knowledge of every PropellerAds feature and the ability to answer your questions in seconds.

Now you can.

Introducing NIKO AI, the first AI Agent launched on a multisource advertising platform, now available directly within the PropellerAds Self-Serve Platform.

Built on 15 years of PropellerAds expertise, NIKO AI is designed to help advertisers run campaigns with greater automation and stronger data-driven decision-making.

Whether you're launching a campaign, adjusting your bidding strategy, or reviewing performance, NIKO AI analyzes campaign statistics, accelerates testing, and helps you act on insights faster.



And yes, NIKO AI speaks your language — including English, Spanish, Portuguese, Hindi, Russian, and more.

How NIKO AI Can Help You​

NIKO AI is a conversational AI assistant integrated into the Self-Serve Platform and currently powered by Anthropic’s LLM.

From creating your first Popunder campaign to planning scaling strategies across multiple GEOs, NIKO AI takes care of repetitive tasks while providing clear explanations whenever needed.

NIKO AI also removes many of the common barriers to adopting AI for media buying:

• No prompt engineering required — communicate naturally, just as you would with a colleague
• No integrations to configure — NIKO AI is already built into the Self-Serve Platform
• No token expenses — Anthropic’s LLM is provided at no additional cost
• No separate registrations — simply log in, click “Launch with AI,” and start chatting

You define the objective. NIKO AI helps drive the process.

While NIKO AI can automate many workflows, it never acts independently. Every action requires your approval, ensuring that you remain fully in control.

Designed for Every Experience Level​

For Newbies​

• Guidance through your first campaign within a single conversation
• Recommendations for the most suitable bidding strategy
• Currency conversion into USD

For Experienced Media Buyers​

• Intelligent campaign drafts
• Faster expansion into new GEOs
• Stronger results from initial launches
• Reduced manual optimization workload
• Advanced reporting available on demand

For agencies and brands, this type of automation creates value at multiple levels. Senior specialists can focus more on strategic planning and hypothesis testing, while newbies gain experience faster through real-time recommendations.

Getting Started with NIKO AI​

NIKO AI is already available inside your account.

Log in to your PropellerAds account, click the “Launch with AI” button in the upper-right corner, and start the conversation.

No additional setup is required.

This Is Only the Beginning​

NIKO AI is PropellerAds’ first AI Agent, and development continues.

Upcoming enhancements include deeper creative analysis, predictive bid recommendations, and support for additional ad formats. Every interaction helps NIKO AI better understand what users need most.

Ready to meet your new 24/7 campaign assistant?

Start chatting with NIKO AI today.