How to Run Traffic to Argentina: Opening a New GEO at Godlike Partners

How to Run Traffic to Argentina: Opening a New GEO at Godlike Partners​

At Godlike Partners, we are entering the Latin American market and opening our first GEO in this region — Argentina at Olymp Casino. So that you enter the market with a clear understanding, we have prepared a detailed breakdown of the GEO. We have analyzed the latest statistics of the Argentine market and will share insights from Anton (author of the iGaming ads lab channel and head of the FB department at Appie Tech), whose team was one of the first to test this GEO in private.

How to Run Traffic to Argentina: Economy, Regulation, and Market Volumes​

Argentina has solidified its status as one of the most promising regions in Latin America, ranking second in terms of iGaming industry growth rates after Brazil. The player base is constantly updating, as the market adds 200 thousand new users annually.

Audience and Finances: Market Scale​

In terms of volumes, Argentina confidently holds leading positions in the region. With a population of about 47 million people, internet penetration reaches an impressive 83% (over 39 million users). This forms a colossal base of potential players.

Financial metrics by 2025 show stable and confident growth:

• Gambling: The audience grew to 5.9 million active players (+3.5%). The segment's revenue reached 2.63 billion (+6.91%).
• Betting: The base of active bettors is 2.4 million people (+4.3%), and revenue is estimated at 900 million (+8.43%).

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Regulation and the Golden Era for Offshores​

A key feature of Argentina is the absence of a unified federal gambling law. Regulation is decentralized and carried out at the provincial level. To date, the rules of the game are established in only 16 out of the 24 provinces of the country. Legal operators in these regions have faced serious pressure: the introduction of taxes on GGR (Gross Gaming Revenue) forced them to radically reconsider their marketing policy.

For us, this opens up new opportunities. Local brands are forced to cut bonus programs and save on player retention to maintain profit margins. Unlicensed brands can offer players more interesting bonuses, and the audience naturally migrates to where they are offered more profitable Welcome bonuses, free spins, and a developed loyalty system. Yes, blocks happen, but they are easily and routinely bypassed.

Cashier and Payments​

The standard of living and economic instability (high inflation of the Argentine peso) dictate their own rules for working with payment systems. Analysis shows that about 80% of offshore competitors offer an extremely scarce set of payment methods — mostly slow bank transfers and AstroPay. Local wallets are found only sporadically among them.

At Olymp Casino, we hit right at this pain point, providing players with the most comfortable infrastructure:

1. Mercado Pago: The top 1 e-wallet in the Argentine market. Deposits and withdrawals are processed in one click.
2. Transferencia Bancaria: Familiar and reliable bank transfers.
3. Cryptocurrency: Argentina is in the TOP-3 of LATAM for crypto usage. Amidst the inflation of the peso, this is a trigger for a solvent audience.

Important note about the minimum deposit (mindep): Right now we have set a low entry threshold — only 5,000 ARS (about 3.50 USD) for affiliate traffic, both for Mercado Pago and for bank transfers. Such a mindep breaks through banner blindness and yields a high conversion rate from click to deposit. Therefore, test your funnels and grab the cheapest traffic while this window of opportunity is open.

Gaming Preferences​

Based on Olymp Casino's internal statistics and market data, we see a clear behavior pattern of the Argentine user. The audience here prefers products with high volatility, understandable mechanics, and the possibility of hitting a huge multiplier (X).

Pragmatic Play​

The market is heavily hooked on products from Pragmatic Play. Besides the usual Gates of Olympus and Sweet Bonanza (including 1000 versions), the leader of the Argentine top is the Joker's Jewels series. Our statistics show massive volumes of gaming sessions on the classic Joker's Jewels, as well as its variations — Joker's Jewels Cash and Joker's Jewel Dice. This slot converts the local audience so powerfully that right now we are preparing custom landing pages for it for our partners.

The Overvaluation of Crash Games​

Many media buyers habitually try to build their funnels in LATAM exclusively around crash games. In Argentina, this is a mistake. The same Aviator from Spribe is at the bottom of the top games according to our data. Crash games take a part of the audience, but they do not generate the main profit and do not yield the LTV that classic volatile slots provide. You can use crash games in creatives (creos), but to bet 100% on them means cutting your own ROI.

Live Casino for the VIP Segment​

If you are targeting an older and wealthier audience (men 45+), creatives with Live dealers perform excellently. The local top choice is fast-round roulette, such as Live Speed Roulette. This is a product understandable to the older generation, which is associated with classic offline casinos and status.

First Tests and Recommendations with Anton from Appie Tech​

Before opening Argentina to the public, we gave trusted teams the opportunity to test this GEO in a closed beta. So that you don't waste your budgets on hypotheses, we invited Anton — the author of the iGaming ads lab channel and the head of the FB (Facebook media buying) department at Appie Tech. His team was one of the first to drive traffic to Olymp Casino in Argentina. He honestly shared the first results, working approaches, and the distinct features of this market.

— Anton, your team started testing Argentina even before the public release. Share your first impressions: how did the new GEO perform overall at the start?​

This is the third time we are launching a new GEO together. The first was Turkey — I wrote a massive case study on it with screenshots and a breakdown, everything turned out very profitable there. The second time was India: we didn't release a separate case study then, but the numbers also performed excellently. And now — the third GEO.

I'll be honest: when the team found out about the launch of Argentina, all the media buyers started asking for a cap (lead limits), as a positive pattern had already formed. If Olymp enters a new GEO, you can make good money with them. Right from the start, I had the feeling that Olymp wouldn't let us down here either.

Our team has been working with LATAM, including Argentina, for a long time. At the time of the launch, we already had working approaches, an understanding of the auction, and live products. Here is what we got from the start with Olymp:

• First stream: 247 (inst) → 173 (reg) → 58 (dep) | inst2reg: 70% | reg2dep: 33%
• Second stream: 170 (inst) → 128 (reg) → 36 (dep) | inst2reg: 75% | reg2dep: 28%

As you can understand, it's extremely comfortable for a media buyer to work with such metrics. When at the start you have 70–75% click-to-registration and almost 30%+ registration-to-deposit, you are no longer trying to save the campaign, but only thinking about how to scale it.

By the time of the launch, we had already driven over 30,000 FTDs in Argentina, so we had something to compare it with. Based on the test results, Olymp confidently took the lead in terms of metrics within the funnel and, accordingly, in EPC.

— And what about crash games like Aviator? Should we focus on them in Argentina, or do the classics yield a better ROI?​

We hardly tested classic crash games like Aviator or Chicken Road in LATAM, so it's hard to talk about their payback and prices. In general, they are not always predictable in terms of quality, so we don't make them our main focus.

Traditionally, classic slots from Pragmatic Play perform stably. As for formats, UGC, simple sketches, statics, and native videos work great. But there is an important observation: in LATAM, they don't really like aggressive banners, screaming bonuses, and blatantly 'promotional' presentations. Live and native ads convert much better and cheaper.

— What do you advise regarding targeting settings? Should we run broad or is it better to immediately target the solvent and adult segment?​

We conducted a specific experiment: we ran the same product in two streams — only to the male audience (M) and to a mixed one (M+F). We didn't notice anything new: traditionally, the male audience performs better than the female one. Therefore, if you experience problems with traffic quality at the start, I recommend turning off F and running exclusively to M.

In our Telegram channel, we share not only analytics but also exclusive insights from our top partners, test results, and new product features that boost ROI. Subscribe to the Godlike Partners channel to be the first to grab profitable GEOs and stay up to date with all Olymp Casino updates.

Conclusion: Time to Take Profit from Argentina​

The first traffic runs confirm that Argentina in Olymp is fully adapted to the realities of the local market. The main argument for launching right now is the mindep of only 5,000 ARS. With such inputs, the entry threshold for the player is minimal, which means your conversion from click to deposit will be maximized.

Register with Godlike Partners, write to your manager, and launch tests while Argentina offers such favorable conditions! For search and contextual traffic (SEO, ASO, Pay-Per-Call) we pay from 20 USD, for slots from 18 USD, and for crash from 14 USD.