Launching a digital program is the best way to boost your business growth. If you have been considering starting one, here is how you can make it successful.

Online marketing can still seem like a foreign concept to many entrepreneurs. So, is it worth the effort?

Holding off on starting a digital program is often linked to time pressure, lack of experience, and limited resources. However, all of the issues can be overtaken by the benefits of running a digital program like increasing sales, nurturing, and generating leads through multiple channels.

Regardless of the size of your business, digital marketing can open up even more partnering opportunities. For instance, sports betting operators and dating service providers benefit significantly from running partner programs. And it only proves the tremendous potential of the industry that is expected to generate more than $6.8 billion by the beginning of 2021.

And while you might think that launching a program will require large marketing budgets, the value of collaborating with publishers and influencers often surpasses the required costs.

Following these five fundamental laws will help you take the first steps and successfully launch a digital program.


#1. Research Products and Look for Inspiration​

Looking for the right product or service to promote can be challenging. That is why beginners often focus on evergreen options. It can be a wise and safe choice, but there is more to it.

Before making a final decision, consider asking yourself the essential questions about it and assessing its main benefits.

  1. Think about the reasons to use or buy the selected product or service.
  2. Reflect on the main benefits of using it.
  3. Carefully analyze the buying and checkout process step by step.
In the long run, having a passion for a particular service or physical product and personal experience using it can help you generate more traffic and interest from potential partners.

#2. Brainstorm and Claim a Particular Niche​

Rookie digital marketers tend to underestimate the importance of researching and screening potential niches.

It is no secret that selecting the wrong niche can sabotage all the marketing efforts and contribute to losing money and time. Naturally, claiming a suitable niche market can be the most distressing phase of the research. And yet, it is crucial for the success of your digital program.

Many internet marketers mistakenly believe that targeting various audiences is a cost-effective approach and a good strategy. But attempting to sell a broad range of products is a straightforward path to failure.

If you decide to do it anyway, be prepared to face two serious challenges: creating a Google-friendly website and producing enough valuable content to stay competitive.

In case you are not a fan of spreading yourself too thin, here are several tips for choosing an appropriate market niche:
  • Research and use audience-insight websites to find out about the relevant industry trends and tap into the market.
  • Come up with a list of preferred niches within a sector.
  • Specify your search. Use the name of the niche you have chosen and add “digital program” to the search request.
  • Gain niche-specific knowledge through training and practice.
Even if you managed to choose the niche fast, bear in mind that you might have to shift your focus at some point. If you are not making progress within the chosen market niche, do not hesitate to concentrate your efforts on the alternative option. Knowing the right time to shift is the main goal here.

#3. Focus on Developing and Sharing Valuable Content​

Today, creating and sharing valuable content is of utmost importance for digital marketers. Back in 2017, businesses already realized the power of content and spent around 46% of their budget on creating it.

Content allows marketers to cultivate long-lasting and positive relations with the target audience. For instance, blogs are hardly losing their legitimacy or plausibility among consumers. So, it is no surprise that blogging remains one of the top-3 media outlets extensively used in content strategies across markets and industries.

That is why you have to keep your content relevant, engaging, and useful. And instead of concentrating on its selling capacity, you need to keep it informative and meet the general requirements.

These are the examples of generally well-received and popular types of digital content:
  1. Explanatory content: It includes the How-to blog posts, guides, service or product comparisons, tutorials, and reviews. Consumers often find it appealing due to its helpfulness and advisability.
  2. Listicles and highlights of common mistakes: No one loves concise and straight-to-the-point posts more than new and regular readers.
  3. Infographics and quizzes: These forms of content presentation remain appealing due to their creative, entertaining, and comprehensive qualities.
  4. Video and text reviews: This content type gains a lot of attention from the target audience. It remains the best way to recommend anything or share your knowledge and experience.

#4. Build an Email List​

The primary task of any content strategy is to retain readers and convert them into subscribers.

Email marketing is all about building a sizable email list. It requires a combination of marketing efforts like creating lead gen forms, offering website opt-ins, growing your blog, engaging the target audience through your social media accounts, sending newsletters, and organizing giveaways.

Attracting more readers and generating more signups is not a quick process. That is why internet marketers come up with various incentives and engagement techniques. Giveaways and contests remain the most efficient go-to option and a quick solution for boosting customer engagement.

#5. Keep the Operations Consistent With Your Legal Duties​

Every digital marketer is advised to follow the fundamental principles, regulations, and rules created specifically for online business operations.

If you plan on launching a digital program, it is crucial to follow the FTC guidelines. They advocate the basic principles of relations with publishers, customer protection, advertising standards, and other relevant recommendations.

As a reminder, marketers should keep their advertising practices transparent and ensure that their ad campaigns and online media clearly disclose their intentions.


Digital marketing is about effort, time investment, and regular optimization. If you want to create a successful digital program, you need to develop a strategy and shape your marketing tactics accordingly.

All the laws and recommendations outlined in this article will help you make the required arrangements, manage expectations, launch the program, and make your partners happy.