Dating is an evergreen vertical in affiliate marketing: it continues to generate profits for decades. Over time, approaches to traffic sources and creatives may change, but the essence remains the same. One of the most important questions is where to direct your efforts. Which geos are sufficiently profitable yet not oversaturated? Tier 1 locations may be profitable in terms of revenue, but they are also highly competitive, making it challenging for even the best creatives to perform well.
If you want to work with locations that have potential revenue without quickly burning out your connections and creatives, we offer a detailed analysis of three "golden" locations in Europe. These are not just places with a high standard of living, but also regions that have been extensively studied in terms of dating preferences.
The AdsEmpire team has extensive experience in the dating industry and has conducted an analysis of the most profitable locations in Europe. You will find all the information on ad targeting, as well as the highest-converting offers for each location. So, let's dive into the analysis:
Netherlands
The Netherlands is one of the locations within the BeNeLux region. The country is home to two native population groups - the Frisians and the Dutch. Additionally, the Netherlands has a large number of immigrants. The majority of the population speaks the official language - Dutch.
Local approaches, traditions, and educational processes have influenced a high level of foreign language proficiency among the population. Nearly 90% of the country's inhabitants are fluent in English, over 70% in German, and almost 30% in French.
Language: The highest conversion rates are observed among segments with English and other languages (Polish, French, German). Users with Dutch as their language have slightly lower conversion rates but overall perform well.
Age: The highest conversion rates are seen among the audience aged 26 to 35, slightly lower among the 36+ segment.
Operating Systems: Windows users have the highest average check, while the highest conversion rates are observed among users of Windows and iOS operating systems.
Social Networks: Facebook and WhatsApp are the most popular social networks in the Netherlands, with the largest number of daily users. WhatsApp has over 12 million Dutch users, while Facebook is used by around ten million users. As of March 2022, there were over 9 million Instagram users in the Netherlands, accounting for more than 52% of the country's total population.
Dating Websites: Among the entire population, every fifth Dutch person has a profile on online dating sites. It is evident that the younger generation prefers this method of meeting people. Only 4% of the population over the age of 65 has experience with online dating.
The most converting offers for the location are Flirterigedates, Flirtenhier, and Flirtzijde - web - $4.0, mobile - $3.5.
Belgium
Belgium is another country in the BeNeLux region.
It is a multilingual location. In the northern part of the country, in Flanders, people speak Dutch, while in the southern part, in Wallonia, French is spoken. There is also a significant German-speaking community in the eastern part of Belgium.
The highest conversion rates are observed among segments with Dutch language, with higher spend among Flemish and Dutch speakers.
Age: The highest-converting segment is the 36 audience, but the highest average spend is seen among the 51+ group.
Operating Systems: The highest conversion rates are observed on Windows and iOS platforms, while Windows users have the highest average spend.
Regions: The highest conversion rates are observed in the Brussels region, while the regions of Flanders and Wallonia have higher average spend.
Social Networks: 83% of Belgians use social networks, and 62% do so daily.
In January 2022, there were 9,242,900 Facebook users in Belgium, accounting for 78.1% of the total population.
As of March 2022, there were approximately 5.4 million Instagram users in Belgium, which corresponds to about 45.5% of the country's total population.
The most converting offers for the location are Femmespourtoi, Espaceflirt, Meilleursflirts - web - $3.5, mobile - $3.0.
Austria
Austria is a small country, but it has the potential for significant spend, judging by the purchasing volumes for other countries with a population of around 10 million. Austria has higher metrics in terms of reach, conversion, and average spend, indicating that this location is definitely worth attention.
Language: Comparable conversion rates for English-speaking and German-speaking users, but the average spend and LTV (Lifetime Value) are significantly higher among German-speaking users.
Age: The highest-converting segment is the audience aged 36+, and this age group also has the highest average spend and LTV.
Operating Systems: The highest conversion rates are observed on Windows and iOS platforms, while Windows users have the highest average spend.
Regions: Conversion rates and average spend are approximately at the same level across all Austrian regions, with occasional highlights in Burgenland, Carinthia, and Salzburg, which show the highest conversion rates.
Social Networks: Overall, 88% of the Austrian population regularly use the Internet and engage in popular social networks. Every second Austrian regularly uses social networks such as Facebook, YouTube, WhatsApp, or Instagram.
Facebook remains the most popular social network with a market share of 62% (around 5.27 million users). Today, almost half of the Facebook users in Austria are over 35 years old.
In 2022, there were approximately 3.15 million Instagram users in Austria, accounting for over one-third of the total population. Since 2017, the online service has more than tripled its user base in Austria and has established itself as a leading social network after Facebook.
Age distribution shows that social networks are most commonly used by users between the ages of 18 and 34.
In Austria, 5.8 million users, or 66% of the population, watch videos on YouTube. Twitter remains a niche network in Austria.
WhatsApp is installed on 88% of all smartphones in Austria. Over 6.3 million users of all generations regularly use the messaging service.
The percentage of daily active users on social networks is 37%.
Dating Site Popularity:
6.8% of Austrians use online dating platforms. The number of relationships formed online has nearly doubled in the past four years, and in 2021, their share will reach 43%. Men clearly dominate the Austrian online dating market, as approximately 76% of Austrians on dating portals are men, while women make up only about a quarter of the user base.
The most converting offers for the location are: Triffreifefrauen, Datesgern, Wildspank - web - $5.0, mobile - $4.5.
If you want to test any of the mentioned locations, please contact Victoria on Telegram (@viktoriiaAE) or at live:.cid.6051636583a41b6f, or register directly.
If you want to work with locations that have potential revenue without quickly burning out your connections and creatives, we offer a detailed analysis of three "golden" locations in Europe. These are not just places with a high standard of living, but also regions that have been extensively studied in terms of dating preferences.
The AdsEmpire team has extensive experience in the dating industry and has conducted an analysis of the most profitable locations in Europe. You will find all the information on ad targeting, as well as the highest-converting offers for each location. So, let's dive into the analysis:
Netherlands
The Netherlands is one of the locations within the BeNeLux region. The country is home to two native population groups - the Frisians and the Dutch. Additionally, the Netherlands has a large number of immigrants. The majority of the population speaks the official language - Dutch.
Local approaches, traditions, and educational processes have influenced a high level of foreign language proficiency among the population. Nearly 90% of the country's inhabitants are fluent in English, over 70% in German, and almost 30% in French.
Language: The highest conversion rates are observed among segments with English and other languages (Polish, French, German). Users with Dutch as their language have slightly lower conversion rates but overall perform well.
Age: The highest conversion rates are seen among the audience aged 26 to 35, slightly lower among the 36+ segment.
Operating Systems: Windows users have the highest average check, while the highest conversion rates are observed among users of Windows and iOS operating systems.
Social Networks: Facebook and WhatsApp are the most popular social networks in the Netherlands, with the largest number of daily users. WhatsApp has over 12 million Dutch users, while Facebook is used by around ten million users. As of March 2022, there were over 9 million Instagram users in the Netherlands, accounting for more than 52% of the country's total population.
Dating Websites: Among the entire population, every fifth Dutch person has a profile on online dating sites. It is evident that the younger generation prefers this method of meeting people. Only 4% of the population over the age of 65 has experience with online dating.
The most converting offers for the location are Flirterigedates, Flirtenhier, and Flirtzijde - web - $4.0, mobile - $3.5.
Belgium
Belgium is another country in the BeNeLux region.
It is a multilingual location. In the northern part of the country, in Flanders, people speak Dutch, while in the southern part, in Wallonia, French is spoken. There is also a significant German-speaking community in the eastern part of Belgium.
The highest conversion rates are observed among segments with Dutch language, with higher spend among Flemish and Dutch speakers.
Age: The highest-converting segment is the 36 audience, but the highest average spend is seen among the 51+ group.
Operating Systems: The highest conversion rates are observed on Windows and iOS platforms, while Windows users have the highest average spend.
Regions: The highest conversion rates are observed in the Brussels region, while the regions of Flanders and Wallonia have higher average spend.
Social Networks: 83% of Belgians use social networks, and 62% do so daily.
In January 2022, there were 9,242,900 Facebook users in Belgium, accounting for 78.1% of the total population.
As of March 2022, there were approximately 5.4 million Instagram users in Belgium, which corresponds to about 45.5% of the country's total population.
The most converting offers for the location are Femmespourtoi, Espaceflirt, Meilleursflirts - web - $3.5, mobile - $3.0.
Austria
Austria is a small country, but it has the potential for significant spend, judging by the purchasing volumes for other countries with a population of around 10 million. Austria has higher metrics in terms of reach, conversion, and average spend, indicating that this location is definitely worth attention.
Language: Comparable conversion rates for English-speaking and German-speaking users, but the average spend and LTV (Lifetime Value) are significantly higher among German-speaking users.
Age: The highest-converting segment is the audience aged 36+, and this age group also has the highest average spend and LTV.
Operating Systems: The highest conversion rates are observed on Windows and iOS platforms, while Windows users have the highest average spend.
Regions: Conversion rates and average spend are approximately at the same level across all Austrian regions, with occasional highlights in Burgenland, Carinthia, and Salzburg, which show the highest conversion rates.
Social Networks: Overall, 88% of the Austrian population regularly use the Internet and engage in popular social networks. Every second Austrian regularly uses social networks such as Facebook, YouTube, WhatsApp, or Instagram.
Facebook remains the most popular social network with a market share of 62% (around 5.27 million users). Today, almost half of the Facebook users in Austria are over 35 years old.
In 2022, there were approximately 3.15 million Instagram users in Austria, accounting for over one-third of the total population. Since 2017, the online service has more than tripled its user base in Austria and has established itself as a leading social network after Facebook.
Age distribution shows that social networks are most commonly used by users between the ages of 18 and 34.
In Austria, 5.8 million users, or 66% of the population, watch videos on YouTube. Twitter remains a niche network in Austria.
WhatsApp is installed on 88% of all smartphones in Austria. Over 6.3 million users of all generations regularly use the messaging service.
The percentage of daily active users on social networks is 37%.
Dating Site Popularity:
6.8% of Austrians use online dating platforms. The number of relationships formed online has nearly doubled in the past four years, and in 2021, their share will reach 43%. Men clearly dominate the Austrian online dating market, as approximately 76% of Austrians on dating portals are men, while women make up only about a quarter of the user base.
The most converting offers for the location are: Triffreifefrauen, Datesgern, Wildspank - web - $5.0, mobile - $4.5.
If you want to test any of the mentioned locations, please contact Victoria on Telegram (@viktoriiaAE) or at live:.cid.6051636583a41b6f, or register directly.
