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Articles by Adsterra
![[GUIDE] Boost Your Affiliate Income with AI: Smart Automation Strategies That Work](/f/data/attachments/72/72467-fd076c3fe77f5e4488627becdb6fb46c.jpg)
With the rapid evolution of AI and machine learning, it’s impossible to ignore how these technologies are revolutionizing every niche and industry. Affiliate marketing is no exception - in fact, it’s one of the areas being reshaped the fastest.
So, how exactly can AI boost affiliate marketing...
A growing number of iGaming operators are moving away from CPA bidding, finding it both expensive and unstable. And that’s just part of the story. To uncover a more sustainable path, we turned to our Head of CPM, who shared a proven strategy for running high-impact iGaming campaigns while...
![[GUIDE] Ad Performance Dropping? Tricks To Avoid Ad Fatigue!](/f/data/attachments/68/68397-ac385b2b633a14fc06cc57e0ec3cd4a7.jpg)
Ever noticed that the more you see something, the less you want to look at it? That’s exactly how ad fatigue works. When people are exposed to the same ad over and over, their interest fades - and so does the ad’s performance.
For digital marketers, recognizing and addressing ad fatigue is...
![[GUIDE] Crack the Code: Winning iGaming Content Strategies You Need for 2025](/f/data/attachments/67/67228-1ace90d1067956c0cb03dfd1c4ac0cd1.jpg)
In 2025, iGaming content marketing is reshaping how sports enthusiasts connect with major global tournaments. As the digital landscape becomes increasingly integrated, content plays a pivotal role in capturing attention, building engagement, and driving conversions across fan bases of football...
![[GUIDE] From Setup to Scale: Adsterra’s Expert Guide to Dominating Pop Traffic Campaigns](/f/data/attachments/66/66292-f3f0f08a0eede6eb09be304588e3a3e7.jpg)
Are you looking to master the right ways to run successful Popunder and Popup traffic campaigns? You've come to the right guide. This expert guide to pop ads breaks down the strategies that deliver results and those that fall short. We’ll walk you through what pop traffic is, explore its...
![[GUIDE] How to Dominate iGaming Marketing in Nigeria](/f/data/attachments/65/65230-9d918a93974d3de1be22aa67a606ae95.jpg)
When it comes to gaming in Africa, Nigeria isn’t just winning - they’re rewriting the rules. With sky-high player engagement, skyrocketing spending, and a market that grows hotter every season, the West African giant is leading the continental charge.
But here’s the real question: Are you...
This guide was crafted with our advertisers in mind, eager to explore the untapped potential of Kenya's booming iGaming scene. With sports and entertainment campaigns reaching new heights, now is the time to act fast and outpace the competition. Inside, you'll uncover a detailed breakdown of the...
![[GUIDE] 7 Ad Optimization Secrets to Improve Your Campaign Performance!](/f/data/attachments/62/62893-50899a4552dc29f8c51889149712714e.jpg)
Businesses invest substantial resources in advertising, with budgets growing annually. But higher spending alone doesn’t guarantee better results. A smarter approach is to refine and optimize campaigns to enhance their performance.
This guide explores ad optimization and effective techniques to...
![[GUIDE] Bidding Strategies: Types, Smart Tactics, and Expert Tips from Adsterra](/f/data/attachments/62/62367-e0d6ecf484291be32789651b5866c0d7.jpg)
A solid bidding strategy is great—but what if you could outsmart even the best with the right approach and tools? No jokes here, just a reality check. What exactly is a bidding strategy? How do you select and refine one to fit your goals? And most importantly, how do you track its success?
In...
![[Case Study] Classic Is Best: 57% ROI with TrafficShark on Utility x Social Bar Combo](/f/data/attachments/61/61106-1d5934f3e1a64b1e460d64e5128a0548.jpg)
Hey there! Today, dive into the golden classic: Adsterra's iOS utility traffic, powered by our partners at TrafficShark. Check out how their winning mix of Social Bar and Popunder delivers amazing results. Just check and note!
Step one: Offer and Strategy
The TrafficShark affiliate program...
Advertisers commonly classify countries into Tier 1, Tier 2, and Tier 3 categories based on their economic status and consumer behavior. Tier 1 includes the wealthiest nations with the highest spending power, while Tier 2 and Tier 3 represent regions with more moderate and lower purchasing...
The mobile value-added services (mVAS) industry is on fire, with projections raising to an incredible $3,156.2 billion by 2032. Ready to grab your slice? This guide will get you prepared! Dive into the world of mobile content offers, combined specifically for affiliate marketers. From offer...
![[Guide] How to Succeed in Mobile Apps Advertising](/f/data/attachments/57/57636-3673274d93009752cd2c83bc3cec1be0.jpg)
Promoting mobile apps can either be just another marketing effort or a game-changing traffic booster — if done correctly. And we’ve got you covered. Our expert guide is packed with valuable tips and strategies to help you succeed. Dive in and discover how to maximize your mobile app advertising...
![[Case Study] How to Achieve 236% ROI with Interstitial Ads and iGaming Traffic!](/f/data/attachments/56/56692-4880864c59dc1ad71cb3b00995c9da4c.jpg)
This case study goes beyond just iGaming traffic—it's a valuable lesson for everyone in the industry. One of our core principles, and a key takeaway for our partners, is finding the perfect match between ad format and niche.
While we constantly experiment with different combinations to...
Your test campaign has ended, and now you’re seeing a drop in traffic and conversions. How can you turn it around? One of the most common questions we get at Adsterra is, “How can I increase traffic on CPA campaigns?” While there isn’t a magic button to flood your campaign with impressions...
![[Case Study] Swipe Right: Key Insights About Dating Traffic with $474+ ROI](/f/data/attachments/53/53980-4f9bb79a5782e399529dc1c43a857272.jpg)
Navigating through the variety of verticals and formats can be challenging. That's why it's crucial for us to share real success cases from our partners who have worked with different formats and niches. Today, we're focusing on Dating — a vertical full of potential but often puzzling for...
iGaming regulations have become a major challenge for operators and affiliates. Despite the industry's rapid growth, online marketing restrictions are becoming increasingly complex. The question is, where and how should ads be run to maximize player deposits? A renowned expert and practitioner...
Please welcome Mikhail, the Head of the CPM Department at Adsterra. As a panelist and keynote speaker at top Brazilian conferences, Mikhail has collaborated with leading marketing professionals to bring you exclusive insights. He has compiled the 7 best hacks for brands and affiliate agencies...
![[Case Study] $11,000+ Profit with Popunder: Top Strategies to Enhance iGaming Conversions](/f/data/attachments/51/51296-a4af0b1e865730b7a7b8c7b425cb94a1.jpg)
This story is about a media buyer in charge of acquiring European traffic for an iGaming company. He uses Adsterra to run ads and try to get more people to make their first deposits. He faced a challenge of sticking to his budget while getting more deposits. He shared his stats with us, and...
iGaming advertisements have carved out a distinct niche in digital marketing over the past decade. Adsterra isn't an exception to this trend. We asked Mikhail Zhukov, one of our most insightful sports enthusiasts and analysts, to divulge the intricacies of a successful iGaming marketing...