ZEYDOO: The most popular Programmatic Advertising Platforms of 2022

[Zeydoo]

New useful material from the ZeyDoo team is on the agenda

We invite you to discuss the topic of programmatic advertising, which is growing every year. By 2022, the potential total revenue in this area could reach about $100 billion in the United States

What is the reason for this popularity

This tool with can easily count on high-quality leads, fast conversion and revenue growth (but for this you need to choose the right platform)

Programmatic provides the automatic (not direct) purchase of digital advertising space. The system algorithm helps to select relevant users at an adequate price. The main advantage is automatic bidding.

What categories of platforms exist

DSP (Demand-Side) platforms - use advertisers to bid for digital advertising space
SSP (Supply-Side) platforms – pubs work with to sell advertising inventory
Advertising Exchanges (Ad Exchanges)
DMP (Data Management) platforms

The most popular are:

Adobe Advertising Cloud DSP and MediaMath (from the DSP category)
PubMatic, Criteo and Google Ad Manager (from the SSP category)

You can find more information about the platforms in a new article on the ZeyDoo blog. Their number is growing every day and there are really high guarantees