Follow Along Zeropark + Monetizer

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Luke

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Staff Member
Community Leader
Joined
Apr 17, 2018
Messages
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I've been messing around a bit lately with Zeropark traffic since they been cleaning it up and I have a campaign that I want to use as a follow along because I really enjoy playing with the RBO :)

Traffic Source: Zeropark
Tracker: Voluum
Affiliate Network: Monetizer

1597854148170-png.13279


I have 2 RON campaigns going. One for redirects and one for pops. I've already setup 1 Target campaign and I'm using the converting Targets from the RON redirect campaign and adding them to the Target campaign.

As you can see, I'm ROI negative so far, but I'm collecting some solid data and have some good Targets already (just started this campaign a few hours ago).

So far, my Target campaign is really underperforming so I am hoping to clean that up a bit:

1597854275743-png.13280


My basic RBO (Rules Based Optimization) are:

RON Campaign
1x payout with no conversions = pause (Targets)
4x payout with no conversions = pause (Sources)

Target Campaign
1x payout with no conversions = pause
> 1x the payout and ROI < 30% = decrease bid by 5%

I may go through and reupload all my Targets in the Target campaign based on Targets with 2 conversions in the RON campaign and set
 
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