- Jul 9, 2020
WHY IS TRACKING SO IMPORTANT IN AFFILIATE MARKETING?Why Is Tracking So Important in Affiliate Marketing?
Affiliate marketing is defined as the use of a content platform (either as a content creator or distribution platform) to increase the sales of an unrelated product, service, or brand. Usually, a content platform that hosts the links to the product or service does so to earn a commission on sales. There are different types of affiliate marketing with different commission structures, but the most common model is the one that is called CPA (aka cost per acquisition). The company only pays money if the end-user makes a purchase via the link spotlighted on a content platform. CPC (cost per click) and CPL (cost per lead) are more common in some digital marketing spheres which is a great example of the flexibility of affiliate marketing.
What is Tracking Software?
There is a number of different tools used to manage affiliate marketing. Tracking Software is often seen as the most integral part of any affiliate marketing strategy. A tracking system gives both companies and their affiliates an opportunity to carefully examine the data