- Joined
- Oct 31, 2018
- Messages
- 202
I’m with Vrume. Here’s what our Sep 28–Oct 28 2026 zone export showed when comparing display and tabs inside trans dating member areas.
Display zones 3462 and 3444 recorded 368 clicks, 79 conversions and $295.30 spend: 21.47% CVR and $3.74 eCPA.
The format split:
My takeaway: don’t assume the format with more clicks is the better buy. Compare conversion cost and volume separately, then inspect each zone. Display volume here was modest; this doesn’t show it can absorb the tab budget.
Tracked in Vrumeads: network-side conversions, not advertiser-reported. USD as reported. No country split in this export. This wasn’t a controlled split test, and these numbers don’t establish profit. Buying is prepaid CPC/CPM only; eCPA is an observed result, not CPA pricing.
Full breakdown: https://www.vrume.com/case-studies/trans-dating-member-area-display-300x100-300x250-case-study/
Display zones 3462 and 3444 recorded 368 clicks, 79 conversions and $295.30 spend: 21.47% CVR and $3.74 eCPA.
The format split:
- 300x100 zone 3462: 237 clicks, 51 conversions, 21.52% CVR, $3.15 eCPA.
- 300x250 zone 3444: 131 clicks, 28 conversions, 21.37% CVR, $4.81 eCPA.
- Tab zone 2942: 2,417 clicks, 85 conversions, 3.52% CVR, $26.94 eCPA.
My takeaway: don’t assume the format with more clicks is the better buy. Compare conversion cost and volume separately, then inspect each zone. Display volume here was modest; this doesn’t show it can absorb the tab budget.
Tracked in Vrumeads: network-side conversions, not advertiser-reported. USD as reported. No country split in this export. This wasn’t a controlled split test, and these numbers don’t establish profit. Buying is prepaid CPC/CPM only; eCPA is an observed result, not CPA pricing.
Full breakdown: https://www.vrume.com/case-studies/trans-dating-member-area-display-300x100-300x250-case-study/
