Traffic profile — German publisher 2.6× RPM lift

[MGID]

If our previously shared US case study (2.4× on social-heavy traffic) felt like an outlier, here's a second data point — completely different geo, traffic profile, and starting RPM.

PUBLISHER PROFILE

• Geo: Germany
• Vertical: General content site, mid-range daily volume
• Traffic profile: stable
• MGID One activation: early November 2025

STARTING POINT
Strong site content, stable traffic, baseline net RPM $1.99. Inventory was under-monetized — narrow ad stack, low format diversification. Typical pattern for EU content sites without dedicated monetization engineering.

WHAT THE ROLLOUT INCLUDED

• Diverse high-performing format set: native, rewarded, interstitial, vignette, sticky, swipe-up
• AI-driven layout optimization balancing UX and yield
• MGID and Google demand managed in one dashboard
• Fast setup with zero CWV disruption

RESULT

• Net RPM: $5.16 (2.6× baseline)
• Revenue scaled within days post-launch
• Pageviews actually dropped during the measurement window — RPM growth is pure monetization efficiency, not traffic-driven
• CWV scores held throughout

FORMAT-LEVEL REVENUE DISTRIBUTION

Google (via MCM) — 59% of revenue:

• Rewarded ads: 19%
• Interstitial: 19%
• Sticky banner: 13%
• In-article display: 5%
• Vignette: 3%

MGID native — 41% of revenue:

• Smart widget: 21%
• Swipe-up: 8%
• MGID Story: 7%
• In-article: 5%

ANALYTICAL READ
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