$6.45 → $15.65 RPM in one rollout — full breakdown of what changed

[MGID]

$6.45 → $15.65 RPM. 2.4× lift. Same site, same traffic.

Sharing the full breakdown from one of our recent US publisher rollouts because the format-level distribution is more useful than the headline number.

PUBLISHER PROFILE (anonymized)

• Geo: United States
• Vertical: General news / editorial
• Traffic type: Social
• MGID One activation: mid-October 2025

STARTING POINT
Pre-MGID One the publisher was monetizing with a limited ad stack and sitting at $6.45 RPM — well below the site's full potential given its traffic volume and content engagement.

WHAT THE ROLLOUT INCLUDED

• Connection to Google Ad Exchange via MCM
• MGID Smart + In-Article native widgets
• High-yield video and rewarded formats
• Fully automated layout optimization and AI-based yield management

RESULT

• RPM: $15.65 (2.4× baseline)
• Daily revenue stabilized at 140%+ above baseline
• Pageviews stayed flat — uplift came from monetization efficiency, not traffic fluctuation
• Result was immediate post-launch and sustained over the measurement window

REVENUE MIX (FORMAT-LEVEL)

Google demand — 54% of total revenue:

• Smart widget: 28%
• Rewarded ads: 27%
• Video: 18%
• In-article (3×1): 16%
• Sticky banner: 7%
• Interstitial: 1%
• In-article display: 1%

MGID native — 46% of total revenue:

• MGID