Tips to make your subject lines engage

Adsterra

TORO Advertising

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Partner
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Feb 3, 2021
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💥Tip Friday!💥

Influencer Marketing Hub says, 90% of marketers report a measurable lift in business results, attributable to personalization, and 58% say that lift is greater than 10%.

Tips to generate engaging subject lines:

- Keep it short and clear: between 6 and 10 words.
- Be personal and friendly.
- Try to use casual language such as "How was your day" or, "I wish you had a great weekend".
- Offer a quick solution such as a tool, checklist, practices, tips, etc.
- Build curiosity.
- Tell a story.
- The use of the most popular and appealing words like trends, top, best, practices, ways, etc.
- Use numbers: Statistics in email subject lines confirm that including numbers have higher open rates and reply rates.
- Test emojis and the most soft trigger words accurately.

What are your thoughts? Have these practices worked
 
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