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For any webmaster, it's disheartening to see that out of 800 leads, only 575 are valid, and a mere 204 are approved. Although a 35% approval rate (AR) is not bad, there's always room for improvement. In this article, we'll discuss how affiliate marketers can influence approval rates by improving the quality of their traffic, making it easier for call center operators to close deals.
Optimizing CTR and Improving Creative Performance
The first step to improving approval rates is to enhance your creative metrics since auction priority is heavily influenced by them. Here’s how you can do it:Method #1: Focus on Facebook Ad Rankings
To improve creative performance, focus on how Facebook evaluates ads through metrics such as Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking.
- Quality Ranking: This metric assesses the relevance and value of your content to the target audience. It considers factors like the quality of your creatives and user reactions (e.g., hiding the ad or negative comments). To improve this ranking, ensure your content addresses the audience’s pain points and actively moderate comments to prevent negativity.
- Engagement Rate Ranking:
