RBO vs CPA Pricing

CrakRevenue

Luke

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Apr 17, 2018
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I have not been having much success lately with traffic sources with CPA pricing. I'm not sure what the deal is, but I can't quite find the sweet spot lately and hit some green. So, I've decided to run more campaigns on Zeropark and focus on setting up my own Rules Based Optimization. Here's an example:

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Obviously the tiny payout on this particular campaign is why it wouldn't work with CPA pricing. The CPA pricing trend is interesting. PropellerAds was one of the first to do it. Clickadu, Adcash, Adsterra, and a few others have picked it up. I'm not sure it's the solution to most of our problem though. Being able to buy the traffic at a reasonable rate is the problem. CPA pricing seems to be inflating that rate in my opinion.

What are your thoughts?

CPA pricing or just doing your own optimization at a regular
 
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