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Push Notification Ad Burnout

1win

Nick

🧙🏻‍♂️ Wizard 🔮
Staff Member
Community Leader
Joined
May 7, 2018
Messages
4,472
Because of the nature of how push notifications work, the ads you use in your promotions can and most likely will burn out. Depending on the GEO and your budget, this can happen quite quickly.

When your budget is big enough, you could be showing ads to the same subscribers day after day. Obviously, after seeing the ads a few times, people will be less likely to click and convert.

The way to combat this is to constantly rotate new creatives into your campaign to keep them fresh. Sometimes you might need completely new creatives, and other times you may need to change the small image you're using. However, after rotating in new creatives, you can reuse the same creatives when you need to rotate them the next time.

Keeping more creatives in rotation running simultaneously in your campaign can slow down the inevitable burnout that usually happens.

Landing pages can also burn out, but at a much slower rate than your push ad creatives. You may need a new landing page, or simply a variation (i.e., new color scheme) of what you were already running could be enough.

Burnout can usually be identified in your campaign
 
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