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Push Notification Ad Burnout


🧙🏻‍♂️Wizard 🔮
Staff Member
Community Leader
May 7, 2018
Because of the nature of how push notifications work, the ads you use in your promotions can and most likely will burn out. Depending on the GEO and your budget, this can happen quite quickly.

When your budget is big enough, you could be showing ads to the same subscribers day after day. Obviously, after seeing the ads a few times, people will be less likely to click and convert.

The way to combat this is to constantly rotate new creatives into your campaign to keep them fresh. Sometimes you might need completely new creatives, and other times
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