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- May 7, 2018
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- 4,194
When running CPA affiliate campaigns as an affiliate media buyer we usually test campaigns based on multiples of the conversion payout.
For example, you might spend 10x the offer's payout to test if the offer has enough potential to justify spending even more money at a negative ROI. Once you have enough data you should (hopefully) be able to optimize a promising red campaign into the green.
At least, that's what we all hope...
If you have decent cash flow (a few thousand dollars) this should be no problem with smaller payout offers, but what if you want to start testing higher payout offers?
Let me tell you... you're going to need to spend a lot of money to get the data you need to optimize. And that amount of money you need to test a high payout offer will only multiply itself even more if you are testing multiple landing pages, offers, and creatives at the same time.
Direct linking an $800 Bitcoin offer would already cost you ~$8,000 (using 10x payout) just to test if the offer has potential. Add in a handful of landing pages and push creatives and we're talking $30,000+...
For example, you might spend 10x the offer's payout to test if the offer has enough potential to justify spending even more money at a negative ROI. Once you have enough data you should (hopefully) be able to optimize a promising red campaign into the green.
At least, that's what we all hope...
If you have decent cash flow (a few thousand dollars) this should be no problem with smaller payout offers, but what if you want to start testing higher payout offers?
Let me tell you... you're going to need to spend a lot of money to get the data you need to optimize. And that amount of money you need to test a high payout offer will only multiply itself even more if you are testing multiple landing pages, offers, and creatives at the same time.
Direct linking an $800 Bitcoin offer would already cost you ~$8,000 (using 10x payout) just to test if the offer has potential. Add in a handful of landing pages and push creatives and we're talking $30,000+...
