Official MGID - Global Native Ads and Native Push Notifications Marketplace

jairene

Member
@MGID When you fund $500 on your first deposit, you will get a dedicated AM, right?
If you deposit less than $500 on your subsequent deposits, would you lose access to your dedicated AM?
 

Aptfxer

Active member
So...
No Adult
Dating, Gambling, Forex, CFDs allowed - subject to approval of course
Is that broadly accurate?
 

MGID

Member
Partner
@MGID When you fund $500 on your first deposit, you will get a dedicated AM, right?
If you deposit less than $500 on your subsequent deposits, would you lose access to your dedicated AM?
Yes :) With your first $500 deposit, you get the bonus. And if the amount is below $500, you won't get the bonus!
 

MGID

Member
Partner
Hi, everyone :D It's time to consider PUSH NOTIFICATIONS. BEST PRACTICES :unsure:

Push notifications are short messages appearing in the user’s browser or a mobile device. They look like alerts in the top right-hand corner of desktops and on mobile screens.
  • Data proves that rich push notifications have 9,71% CTR, while simple push notifications reach only 6,88%. So, we suggest using banner images and various CTA buttons

  • Keep it short and clear. Remember that push notifications with 24 characters or fewer get the highest conversion rates.
  • Make it timely. We suggest studying your consumers’ habits to see when they prefer to receive notifications and adapt the alert timing to them.
  • Make it personal. People like to receive personalized messages as they create a feeling of uniqueness. Studies show that personalized push notifications generate higher conversion rates.

  • Tell users what to do. Notification should point at the next step. Use a clear call to actions like “open the app’’, “buy a … “, “get a discount X”.

  • Keep the browser/devices differences in mind. Browsers handle push notifications differently as do phone operating systems. For instance, only Android supports images in push notifications.
  • Do not overload people with push notifications. Your task is to interest, not annoy.
  • Use urgent phrasing: “2 days left! Furniture set at affordable price’’.

  • Speak in the first person: “Feel lonely? Me too, let’s chat’’

  • Use flattery - offer exclusivity: “You’ve been selected! Come and get your bathing suit” or pique curiosity: “It’s not what you think! 10 minutes to confirm”
  • Ask challenging questions: “Brave enough to start now? Tone muscles, lose weight”
  • Use a warning or reminder: “Warning! Do not enter this game! This will be your signal to attack”, “This Friday 7 PM - 9 PM. Salsa band class reminder!”
  • Grab the user’s attention by using selective capitalization. Important words will help the user scan and read the notifications faster.
What captions do you use for push notifications? Share with us your experience below in comments!

MGID team
 

MGID

Member
Partner
mgid-offers-06-jpg.4106


Hi, Afflift Community ;)

Recently we’ve reviewed our Indian traffic body in the context of affiliate marketing verticals. The common factors showed us that India is an excellent GEO to make a killing on BFSI, Nutra, Crowdfunding, Gambling and Dating verticals.

Today, we are processing 3.5 million clicks per day in India. That’s a lot of traffic which requires a decent budget. MGID has got you covered with a special bonus for your brand new India campaigns. We feel your pain - and have decided to simplify your objective. That’s why we came up with the UNITED WE PLAY, UNITED WE EARN concept. Just quit playing with GEOs because of the lack of proven record and statistics.

Starting now, and for the next three months, all new users who register via this link and make a first deposit from $2000 to $5000, will receive a 25% bonus (that’s at least $ 500!) and 10% cashback for all Indian traffic from May 1 until July 31!*

For all existing MGID clients who already know how to work with India, and want to scale-up their campaigns, we offer a 10% credit match on top of any deposit from $2000 to $5000**. Moreover, you can also benefit from the 10% cashback for all Indian traffic from May 1 until the end of July!

Let’s start making money right now, follow this link :cool:


* The minimum amount for cashback is $200.
** Provided that at least $2000 from this deposit will be spent on GEO: India. Credit match, in this case, will be added after the factual spend.
 

Luke

Admin
Staff member
Recently we’ve reviewed our Indian traffic body in the context of affiliate marketing verticals. The common factors showed us that India is an excellent GEO to make a killing on BFSI, Nutra, Crowdfunding, Gambling and Dating verticals.

Today, we are processing 3.5 million clicks per day in India.
Seems like a good opportunity if someone has offers from India that perform well :)
 

snotb4ll

Active member
Hi what starting bid would you recommend for tier 1? I've been running desktop native in the US with a 35 CPC bid and I seem to get very little traffic. Yet when I look at the traffic insights page it says under best preforming US desktop avg. CPC bid is 19 cents. I feel at my bid I should be getting way more traffic? Just looking for a guide I can use to set starting bids per geo.
 

MGID

Member
Partner
Hi what starting bid would you recommend for tier 1? I've been running desktop native in the US with a 35 CPC bid and I seem to get very little traffic. Yet when I look at the traffic insights page it says under best preforming US desktop avg. CPC bid is 19 cents. I feel at my bid I should be getting way more traffic? Just looking for a guide I can use to set starting bids per geo.
Hello, check your pm, please :)
 

MGID

Member
Partner
Hey, guys :) Let's consider best selling texts formulas for landing pages!


We are sure each of you is interested in a well-selling landing page. However, it’s wrong to believe they are created by the wave of a magic wand. You definitely need to use a more rigorous approach. So let's consider 5 best-selling text formulas tested by MGID that will help you to create effective landing pages!
AIDA
This is the most popular scheme which aims to trigger emotions.

Аttention → Interest → Desire → Аction

Attention can be achieved through intrigue, provocation or paradox in a headline, subtitle, or a promising first paragraph. There is an opinion that the modern public is oversaturated with the emotional presentation, therefore, it is often better to be calmer, but more informative.

Interest. Your aim is to warm up the audience by explaining what the problem is or to make the user believe they have an unsatisfied need. I suggest highlighting up to 3 powerful arguments that will convince the audience. Of course, you can do more but it is better not to overload the users and be consistent.

Desire. Here you say that your product or service can solve a particular problem or satisfy certain needs. This technique gets you closer to the reader and makes it seem like you understand their problems (this can be started in the previous paragraph). Here you need to create a desire to buy.

Action. This is actually a call-to-action like “Buy now”, “Register”, “Get trial”, “Don’t miss out!” etc. You need to clarify what the user has to do.

Some add a motivational factor between Desire and Action. Motivation can be a limited offer or discount.

ACCA
This formula is used when a person takes time to purchase, usually automobiles, expensive household appliances, tourist or business services. The algorithm of this formula is no longer based on an emotional, but on a rational component and works when the decision is made carefully.

Аttention → Сomprehension → Сonviction → Аction

Attention. If you want someone to start reading your text, you should get their attention. The most commonly used elements are a catchy title, first paragraph, and good graphic design.

Comprehension. Here you start listing a few of the most powerful rational arguments. You will lose some part of the audience, but it will leave you with leads interested in your product.

Conviction. At this stage, you prepare users for the next stage by adding even more powerful and correct arguments in favor of choosing our proposal. Your goal is to convince the reader of the correct choice.

Action. There is no need to put too much pressure on the reader. The beauty of the ACCA model is that the person is already internally ready for action, and therefore only a slight push is enough.
ODC
Offer → Deadline → Call to Action

Offer. You know the user’s interests and their profile so you can make an offer that will “hook” them.

Deadline. Time limit on product volume, the number of hours until the end of the discount, sales, copies, etc.

Call-to-Action. As usual, you clarify what the user has to do.
4P formula
The 4P formula is considered one of the simplest and most effective emotional formulas, great for social networks.

First, you need to attract attention with the help of bright and attractive pictures and text. For example, you show a photo of a guy with several girls on a yacht in the Mediterranean. Then, you must show that the promise is feasible with the help of your product or service. For instance, the user needs to invest in real estate or take part in a lottery in order to start a luxurious life or vacation. Then you provide with proof, namely the arguments that will convince him that the desire can really be accomplished with your product. Social proofs work very well, such as “every second person dreams.” Well, in the end, you use a push - a call to action.

PmPHS
Pain → More Pain → Hope → Solution

First, you talk about the problem or pain. Then, you aggravate the pain and provide the user with the hope that there are means to solve the problem. Finally, you present your product or service as a solution. Take a look at the example below.

“Did you get a few extra pounds? But summer is coming very soon! If you want to become as slim as your girlfriend try the new weight loss tea with pineapple!”

Finally, we suggest testing a few different copies and images. By doing so, you will be able to see which one performs best for your audience and so to invest more in it. You should not forget that the landing page must be simple, eye-catching, and not overloaded with information. Make people interested in your product using effective selling text and quality images!

Sign up via this link and get a 25% bonus on top of your first $ 500 deposit!
MGID team
 
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MGID

Member
Partner
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GENERAL INFO
  • Thailand is an upper-middle income country in Southeast Asia with the lowest levels of unemployment (1.1% of the total population).
  • GDP per capita reached 7570,35 USD in 2019. GDP per capita continues to grow and is expected to reach 8907 USD in 2022.
  • Average monthly income is 442 USD per household.
The government established a course for Thailand 4.0. The goal is to strengthen and reposition the country’s economy and make Thailand a leading digital hub in Southeast Asia :)

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E-COMMERCE VALUE

Average basket size for a Thai shopper is $ 35.46. On the whole, 71% of Thai consumers searched products or services online and 62% made purchases online.

WHAT ABOUT DEVICES THAI PEOPLE USE TO PURCHASE ONLINE?

Smartphones play an important role in everyday life. 67% of online transactions are made via mobile apps, while desktop websites reached only 11%. In addition, 22% of online transactions are made via a mixed approach (mobile app and desktop).

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BEST-PERFORMING VERTICALS

NUTRA


According to the charts above, beauty and health products are in top categories Thai people purchase online. Furthermore, one in three Thai men is obese, while more than 40 percent of women are significantly overweight, according to Thailand’s national health examination survey, so weight-loss products remain popular every season.

CREATIVE TIPS: HEALTH & FITNESS
  • Try to use in your teasers images of traditional Thai fruits (white mango, pineapple, dragon fruit, papaya) and dishes of national cuisine (som tam - green papaya salad, Khao Pad Gai - fried rice with chicken or tom yum - coconut milk based soups);
  • Thai people also tend to love outdoor images more than indoor ones;
  • As to animals, images with pets attract more attention as well;
  • Real photographs of people behind objects also generate higher CTR;
  • Images showing flabby stomachs and belly fat still perform fairly well.
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MGID traffic distribution is following: desktop (34%), mobile (65%) and tablets (1%). Overall, MGID processes around 2 million clicks per month in Thailand.
We remind that you can get a 25% on top of your $500+ first deposit by following this link

Share your experiences in the comments!
MGID team
 

MGID

Member
Partner
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MGID traffic distribution is the following: desktop (5%), mobile (94%) and tablets (1%). Overall, MGID processes around 3.5 million clicks per day in India.

MGID top publishers in India
: jagran.com; news18.com; inspiredot.net; onlymyhealth.com; bengali.news18.com; hindi.news18.com; lokmat.news18.com; jagranjosh.com; naidunia.jagran.com; telugu.news18.com; moneycontrol.com; tamil.news18.com; kannada.news18.com; herzindagi.com; gujarati.news18.com; news18.overdrive.in; mid-day.com and many more!

GENERAL INFO

  • India is one of the world’s fastest-growing economies, reaching 7.3 percent of economic growth at the beginning of 2019;
  • India is the second-fastest digitizing economies amongst 17 world-leading economies;
  • GDP per capita is expected to be 2,334.138 USD in Mar 2019 and is projected to reach 3,273.848 USD in Mar 2023;
  • Average monthly income varies widely based on the occupation. Besides, revenues of each region also differ significantly. For instance, Goa has the highest NSDP per capita ($5500), then goes Delhi ($4800), Sikkim ($4300) and Chandigarh ($3500) in 2018. By contrast, NSDP reached only $2600 in Maharashtra, $1400 in Rajasthan, $850 in Manipur and $590 in Bihar;
  • Internet adoption level depends also on the Indian languages. For instance, Hindi Internet Users are expected to exceed the number of English users by 201 million by 2021. On the whole, India is home for 23 constitutionally recognized official languages. Top 10 languages spoken in India according to 2001 census: Hindi (41,03%), Bengali (8,11%), Telugu (7,19%), Marathi (6,99%), Tamil (5,91%), Urdu (5,01%), Gujarati (4,48%), Kannada (3,69%), Malayalam (3,21%) and Oriya (3,21%).
  • Big cricket fans ;)

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MILLENIALS VS BABY BOOMERS

Baby Boomers (51-71 years old) perceive ingredients and materials as indicators of quality. By contrast, millennials (23-39 years old) value more customer experience, design, and brand name. In addition, 24% of millennials consider a product scarcity as a sign of being premium compared to 15% baby boomers. Then, more than 40% of male millennials assumed they would make all their purchases online if they could.

One of the top reasons for Indian millennials to shop online is low prices and high discounts. Take into account the information above and make ads that fit millennials' expectations.

E-COMMERCE VALUE

  • The revenue in the eCommerce is projected to be $32,348m in 2019 and $62,284m by 2023;
  • The average revenue per user (ARPU) in the eCommerce market amounts to US$62.95 in 2019;
  • There are 147.8 million eCommerce users in India. This number is expected to reach 358m by 2020 and 657.8m by 2023. You see that the market expands so do not miss out opportunity and promote there;
  • 43% of total eCommerce purchases will be paid by E-wallet in 2019. You can try to add the ability to pay for e-wallet on landings or stores.
WHAT ABOUT DEVICES INDIAN PEOPLE USE TO PURCHASE ONLINE?

56% of Indian online consumers prefer buying via desktop, 29% choose smartphone and 10% of online shoppers use tablets.

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BEST-PERFORMING VERTICALS

If you are looking for profitable offers, take a look at BFSI, health vertical, crowdfunding (donations), nutraceuticals, and gambling.
  • BFSI stands for Banking, Finance, Services, and Insurance. Indian study revealed that millennials are highly concerned about saving and investing in security, like, life insurance and health insurance. We suggest you making advertising campaigns targeting this generation and earn money!
  • Medicine may include taking tests, make an appointment with the doctor or online consultation with a doctor;
  • Nutraceuticals are health supplements, skin care products, and weight-loss products;
  • As to gambling, Indian people like fantasy sports and rummy card game.
CREATIVE TIPS:

As to BFSI, we suggest to use photos of real people, preferably women, doing business or tapping something on the laptop;

Generally, our experience shows that Indian people are not interested in black/white images and images with animals. They prefer real-looking images of people smiling or laughing.

As for moneymaking, images with yellow color have higher CTR as yellow is considered to be a symbol of prosperity and trade. Photos of money also convert very well.

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Smoothies, Fruits, Matcha Tea, Coffee Beans work for neutraceuticals, as well as spices and avocado. Indian people avoid using bare bellies or other body parts for advertising.

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Photos of colored pills with discount or family ties images convert very well for the Medicine vertical.

As for crowdfunding, try to use images of hard-working children with headlines from the first person "I dream of getting an education, help me!".

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MGID traffic distribution is the following: desktop (5%), mobile (94%) and tablets (1%). Overall, MGID processes around 3.5 million clicks per day in India.

MGID team
 

MGID

Member
Partner
1561639240881-png.4755


GENERAL INFO
  • Today Vietnam is a lower-middle income country in the South East Asia region with 6,8% GDP growth rate;
  • GDP per capita was $2551 in 2018. It’s expected to grow and reach $3931 by 2024;
  • Salaries in Vietnam vary between $ 101,27 per month (minimum salary) to $ 3313,15 per month (maximum salary). The median monthly salary is $ 725,76;
  • Vietnam’s population reached 97,429,061 in 2019 compared to 91M in 2013 and is expected to expand to 120 million by 2050;
  • There are 54 ethnic groups within the country. The most major ethnic group is Kinh (Viet) - 85.7%.
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DEVICE’S USAGE

Device’s usage is the following: 72% smartphone, 43% laptop or desktop and 13% tablet.

Average daily time spent using the internet via the device is 6 hours 42 minutes.

E-COMMERCE VALUE
  • Revenue in the eCommerce market amounts to US$2,709m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 13.8%, resulting in a market volume of US$4,537m by 2023.
  • 51,1M people purchase goods via e-commerce;
  • Average annual revenue per user of consumer goods e-commerce (ARPU) is $53.6;
  • E-commerce spent per capita is $65;
  • In the year 2017 a share of 34.3% of users was 25-34 years old;
  • In 2019, 28% of total eCommerce purchases will be paid by E-wallet.
  • Ho Chi Minh and Ha Noi city represent the most profitable markets in Vietnam.
  • Women constitute 64% of all online buyers, respectively, men are the remaining 36%.
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Statistics shown can be found by following this link

MILLENIALS

Vietnamese millennials (23-39 years old) are highly concerned about food safety and health.
They are willing to pay more for natural ingredients and health supplements. Besides, they prefer clear labels which disclose a product’s origin and ingredients. Keep it in mind while you will mastering landing pages for nutraceuticals.

They also favor friends or families’ reviews to evaluate new products, so use a storytelling approach to convince them that your product meets their needs. Take a look at the example below.

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PAYMENT METHOD

Cash on delivery is the most common payment method chosen by Vietnamese. Bank transfer, credit cars payment, e-wallet are close behind.

BEST PERFORMING VERTICALS

The affiliate marketing community is well aware of the successful verticals in Vietnam. Sexual health, nutraceuticals, and skincare. This is a trend not only for Vietnam but throughout Asia. The big difference is that the Vietnamese are very concerned about food safety and health, thus products with natural ingredients and health supplements catch the consumers’ interest. These are good old products marketers become accustomed to.

MGID has partnered with Vietnamese top publishers vietnamnet.vn and yeah1.com to vary the demand. This is a real shot for a breakthrough since we’ve already seen the result of the BFSI-campaigns and online pharmacy promotion.

As for the promotion funnel being used a lot - we see that straight sale works as well as a content marketing approach.

CREATIVE’S TIP
  • Triple-check the copy! You need to be sure you have the right headline;
  • Well, as usual, real-looking people have higher CTR, but keep in mind, they should be local;
  • As for the food images, it’s better to show ingredients;
  • If you want to surprise the Vietnamese, we suggest choosing something more relevant with a local twist or interesting at first glance with an incomprehensible origin rather than a shocking image;
  • We also suggest turning your attention to the helminth issue. Here are a few examples of the images with high CTR;
  • Also, headlines mentioning discounts have a higher CTR!
  • It is best to use a real background for images of certain products, rather than something abstract. Take a look at the example below:
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  • If you want to advertise products for children health, you should use collages showing children faces and the product. This will help to generate a higher CTR;
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  • Do not forget that all captions must be in Vietnamese;
  • MGID is also partnered with KIA. After the test, we realized that photos of cars on a real background (city, nature) or its interior photos have a higher CTR;
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Now let’s consider which strategy to follow in order to promote products aimed at fighting the helminth infection. You can see the teasers with high CTR below.

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It’s obvious that images of fresh fruits, vegetables, or plants work as well as images of female doctors. Next, how to make people interested and convert them into leads? You can use several approaches. Firstly, you may tell a story about a woman, who had such an infection and how with the help of this product she solved this problem. Or you can write an interview with a doctor by explaining how and why the infection works, and how to deal with it with the help of your product. Your goal is to convince people, so make sure your information is credible.

On the whole, we suggest trying a few approaches to see which one works best for your audience!

MGID TRAFFIC DISTRIBUTION

MGID traffic distribution is the following: desktop (19%), mobile (78%) and tablets (3%). Overall, MGID processes around 3,5 million clicks per week in Vietnam.


Share your insights or experience with us in the comments below!

Sign up via this link and get a 25% bonus on top of your first $ 500 deposit!

MGID team
 

MGID

Member
Partner
1561639522698-png.4765


GENERAL INFO
  • Indonesia is the largest middle-income country in Southeast Asia comprised of more than 300 ethnic groups. Javanese and Sudanese are main ethnic groups representing 40.6% and 15.0% of the people respectively in 2000;
  • GDP per capita fluctuates around $ 4123 in 2019. It is anticipated to go up to $ 5704 by 2024. Then, economic growth is forecasted to reach 5.2% in 2019;
  • Indonesia consists of 34 provinces that have different incomes. For example, according to data from 2017, the nominal GRP per capita was equal to $ 17,374 in Jakarta, $11,732 in East Kalimantan, $ 4,386 in Papua and $ 1,708 in Maluku. So we suggest targeting more profitable regions if you want to generate positive results. Soon, MGID dashboard will have zip code targeting in order to make your targeting more precise;
  • There are more than 700 regional languages. But only Indonesian is the official language.
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DEVICE USAGE

Device usage is the following: 60% smartphone, 22% laptop or desktop and 8% tablet.
Average daily time spent using the internet via the device is 8 hours 36 minutes.

E-COMMERCE VALUE
  • eCommerce market continuously grows and amounts to US$11,133m in 2019. As the annual growth rate equals 10.3%, so market volume is expected to reach US$16,464m by 2023;
  • The number of eCommerce consumers is expected to amount to 241.5m by 2023;
  • Average annual revenue per user of consumer goods e-commerce (ARPU) is US$75.66;
  • In 2019, 32% of total eCommerce goods will be purchased via E-wallet.
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INDONESIAN CONSUMERS

Affluent consumers represent the biggest consumer segment. They are excited to try new products like energy drinks, hair vitamins, auto insurance, etc as a way of self-indulgence.

Indonesian consumers are also price-sensitive, which means they are highly interested in low prices, discounts, and special offers. Besides, they value quality and product attributes, so you should not promote cheap products of dubious quality. You should prioritize quality products at affordable prices. Moreover, keep in mind, that low-income Indonesians prefer Chinese products, high-income families favor Western products and Japanese products.

PAYMENT METHOD

The most popular payment method was bank transfer (45%) and cash on delivery (45%). Credit card accounts only for 2%.

BEST PERFORMING VERTICALS

Nutraceuticals and BFSI (Banking, Financial Services, and Insurance) are dominant verticals on the Indonesian market. The annual growth rate for financial services (savings and investments) is about 10,5% and is projected to reach $ 565 billion by the end of 2030. As to health & beauty products, the annual growth rate is about 6,2%. Indonesian people are highly interested in skin products based on aloe vera. Then, Google research showed that personal loans were very popular in 2018.

You can see top queries on search below:
  • What is the best loan? what facilities are offered?
  • Which banks offer the lowest rates?
  • Is there any promotion?
  • What are the terms & conditions?
Keep in mind the information mentioned above while mastering your landing pages. Now you see what people tend to ask.

Moreover, data proves that people from Bali, Jakarta, and Riau are highly interested in buying a home, auto, and health assurance.

We also suggest you pay attention to Ramadan and Harbolnas (National online shopping day) which represent the two biggest shopping seasons in Indonesia, especially for health & beauty products, apparel, and clothing.

CREATIVE’S TIP

  • Triple-check the copy! You need to be sure you have the right headline;
  • Well, as usual, real-looking people have higher CTR, but keep in mind, they should be local;
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  • Don`t be afraid of something provocative. Indonesian people like it;
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  • If you are promoting not a certain product but some service you should put people in a situation with your creative that will be solved with the service you are promoting;
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  • The short mention of the benefits the person will get from the service in the headlines brings you higher CTR;
  • Promoting a brand you shouldn't hesitate to use its name in a picture. The name will bring clicks;
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  • Interact with people with the creatives to drive interest to a promoted brand or service;
On the whole, we suggest trying a few approaches to see which one works best for your audience!

MGID TRAFFIC DISTRIBUTION

MGID traffic distribution is the following: desktop (12%), mobile (87%) and tablets (1%). Overall, MGID processes around 3 million clicks per week in Indonesia.

Share your insights or experience with us in the comments below!

Sign up via this link and get a 25% bonus on top of your first $ 500 deposit!

MGID team
 
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MGID

Member
Partner
1561639756314-png.4772


GENERAL INFORMATION
  • Italy is the third largest country in the Eurozone with a 42 076 US$ per capita GDP. The economy is stagnating with a GDP growth rate at 0.6%;
  • It is the fourth most populous member state of the European Union with a population of 59,221,785;
  • Italian is the official language. Keep it in mind while mastering campaigns. It’s better to use the national language rather than English in Italy;
  • The three largest cities include Rome (2.8 million), Milan (1.3 million) and Naples (1 million);
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Now, let’s figure out some features of the Italians.

According to the 2015 statistics, 48.0% of single people are over the age of 65, of which 61.6% are women and 29% are men. On the whole, the aging population drives greater demand for products and services. As we mentioned above, currently the median age is 46,3 and it’s expected to reach 50 years by 2030. It is useful to know that 40.9% of women in the age of 65-74 years are overweight and 76.9% of them are constant drug consumers. So you see that nutraceuticals product can work very well for the Italian market.

Italians value quality products and good customer service more than promotions. Moreover, they tend to prefer domestic products. So, we suggest focusing on providing quality products and services. Also, make sure your product lives up to the expectations. Studies proved Italian people are highly concerned with the quality of materials and ingredients.

As for households, only 31% of the Italian population lives alone, the majority continues to live with parents. Moreover, Italian millennials are marrying less and having fewer children. For instance, a single person household in Milano equals 52%. Thus, dating proves to be another promising vertical.

DEVICE USAGE (Percentage of the adult population)

97% of Italian people use mobile phones and the distribution of laptop and tablet usage is 62% and 31% respectively.

Average daily time spent using the internet via any device is 6 hours 04 minutes.

E-COMMERCE VALUE
  • eCommerce market is expected to generate up to US$18,991m in 2019;
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 10.4%, resulting in a market volume of US$28,227m by 2023;
  • The average revenue per user (ARPU) currently amounts to US$515.73;
  • The average revenue per user (ARPU) in the eCommerce market amounts to US$515.73 in 2019;
If we consider the eCommerce penetration rate, we see that 97% of 16-24-year-olds, 96% of 25-34 year-olds, 87% of 35-44 year-olds, 82% of 45-54 and 76% of over a 55s log on daily.

PAYMENT METHOD


It is expected that 39% of the total eCommerce purchases will be paid by E-wallet in 2019.

However, in 2017, a credit card was the main payment method used by Italians while shopping online, with PayPal and other digital services following after. As for the bank transfer payments and cash-on-delivery, they both remain the most uncommon payment methods for purchases.

BEST-PERFORMING VERTICALS

The search trends of the past few days include erectile dysfunction, diet, diabetes, cellulite, and other inquiries related to vitamins. For example, in Trentino-Alto Adige people are interested in the subject of diabetes compared to other regions. Keep it in mind, while using zip targeting to customize your campaigns in Italy. In general, we see nutraceuticals as one of the leading verticals.

Online dating is also very popular. Predominantly, people from Piedmont, Lombardy, Emilia-Romagna, Veneto, and Lazio are interested in it. On the whole, most Italians are looking for mobile apps. Today, user penetration in online dating is 4.8% (2,6 million users), but it’s expected to reach 5,3% by 2023.

Then, Italians prove to be adventurous, so gambling has a huge success among residents of Sicily, Campania, Calabria, Basilicata, and Apulia.

Finally, money making offers are also some of the most popular ones. The opportunity to make money on Bitcoins looks quite attractive to Italians. Or you can promote investing in Hi-tech company stock. But keep in mind, that you have to make your creatives look credible and reliable.

CREATIVE’S TIP
  • Italians prefer real-looking photos of women with blonde hair. Take a look at the example below:
italy-insights-3-blondes-jpg.4774

  • They also love scandals, rumors, and celebrity news;
  • Body positivity is a new emerging trend gaining popularity among Italian people;

  • Italian men love shopping as well as women. They also tend to spend a lot of time at home with their children (stay-at-home dad trend).


  • We also suggest taking into consideration siesta time (3.30 hours) while designing content for entertaining, food or time-consuming services;
  • Try to use photos of bright millionaires, which highlight their appearance, and public lifestyle. They do not look like boring office plankton in gray suits. Those who declare, practice or personify success with a work schedule of no more than two to four hours a day. An example is Gianluca Vacchi. It does not have to be a real person, for the image in the teaser a "shell" is enough;
  • We also recommend using names of real millionaires as common nouns in the headlines, for example, "This method will make you Mark Zuckerberg in three days";
  • If you are going to promote a bicycle, for example, we strongly suggest using the photos of girlfriend or some millionaire riding it. By doing so you CTR should increase;
  • We also noticed that being a dog-lover is becoming the trend, so you can use photos of people with animals in your campaigns.
MGID TRAFFIC DISTRIBUTION

MGID traffic distribution is following: desktop (13%), mobile (83%) and tablets (4%). Overall, MGID processes around 1,5 million clicks per month in Italy.

Sign up via this link and get a 25% bonus on top of your first $ 500 deposit!

MGID team
 

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Hi everyone, today we are going to talk about the hateful ad-blocking!

IAB gives a clear definition of ad-blocking: “technology that consumers use to prevent the download or display of advertising”. It takes several forms. The most common are browser extensions. They can block the request for an ad. These extensions can be found for Chrome, Firefox, Safari, and Opera.

Other techniques include Domain Name Services (DNS) and proxy. DNS makes ad serving domain unreachable, while proxy helps to reject ad requests.

Why do people use ad-blocking tools?
  • To protect privacy by reducing the number of cookies;
  • To avoid annoying and unwanted ads, that often lead to scam sites;
  • To improve user experience in term of faster page loading;
  • To prevent battery discharge.
On the whole, ad blocking allows consumers to control the flow of information to which they are exposed. Global Web Index explains in details the profile of ad-blocking users. So, women make up 42% while men are 58%. Then, as to age, statistics show that most of these extensions are used by people between 16 and 44 years old.

The APAC region remains the leader (50%) in using ad-blocking tools, then there’s MEA (49%), North America (45%), Latin America (44%), and Europe (40%).

Users indicated the key reasons why they use ad-blocking tools. Firstly, they see too many ads. Next, they found most of them annoying and irrelevant. Another major reason is that often the ads lead to files with viruses or other malware. Finally, as I indicated above, screen space, page loading time, online privacy, and battery discharge remain other reasons for ad-blocking.

Recent research suggests nearly half of all display ads are categorized as either aggressive or sub-standard. Pop-ups are the main irritating type of online ads.

What do publishers and advertisers need to do?


First of all, we suggest you think about the consumers, not your selfish goals. They became more aware of deceitful practices, so if you want to keep your visitors, ensure your ads are of top quality. The quantity doesn’t matter but the content does. Sure, content creation takes time and skills but the outcome is well worth it. Everyone needs to adjust to new rules, so your goal should be a unique user experience via providing quality content. By doing so, you will not only improve the CTR but also get more conversions in the end. If you start making high-quality creatives - this will affect the health of the entire digital advertising ecosystem.

We have a special creative department, which takes care of content creation in MGID. Make a 500$ deposit and try it out!

If you have any questions, please, leave them in the comments below!

MGID team
 

MGID

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GENERAL INFORMATION
  • Romania is a fast developing economy in the European Union with a GDP per capita 10813,72 $ in 2017;
  • GDP growth rate has seen a huge boom in 2017 with 7.3%. Then, there was a slowdown (4% in 2018) and it’s expected to reach 3.3% in 2019;
  • Romanian is the official language. We suggest making creatives in Romanian, rather than in English. Besides, do not use the Google Translator, it’s much better to pay a translator for a quality text;
  • The main ethnic group are the Romanians (88.9% of the total population);



DEVICE USAGE (percentage of the population)

60% of Romanians use smartphones and the distribution of laptop and tablet usage is 56% and 23% respectively.

DIGITAL AD SPEND

The overall digital ad spend growth reached 16.1% in 2017, three percent higher than the European average.

Data also proves that display ads remain dominant on the market (89,6%). However, we also observe digital video ad spend growth at 36.2% in 2017.

E-COMMERCE VALUE (STATISTA)
  • Revenue in the eCommerce market amounts to US$2,809m in 2019;
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 10.1%, resulting in a market volume of US$4,121m by 2023;
  • User penetration is 53.7% in 2019 and is expected to hit 58.6% by 2023;
  • The average revenue per user (ARPU) currently amounts to US$268.21;
  • In 2017 23.7% of users were 25-34 years old;
  • 19% of the population make purchases online;
  • 80% of online shoppers use mobile phones to access the internet;
Data also proves that 25-34 is the average age of Romanian Online shopper. Moreover, about 8 in 10 shoppers live in cities. Keep this it in mind while making campaigns.

PAYMENT METHOD

Data shows that only 12% of the population has credit cards. On the whole, 77% of total Romanian people prefer to pay in cash on delivery in 2019. Moreover, it’s important to note that men spend more than women. 62% of card payments were made by men and 38% by women.

BEST-PERFORMING VERTICALS

Once again, nutra is on the best performing verticals. Especially products which help to fight diabetes, papillomas, varicose, erectile dysfunction, and obesity.

As for diabetes, this topic interests most residents of Braila, Arad, Bacau, Ploiesti, and Buzau.

If we are talking about varicose veins, we recommend drawing your attention to cities such as Satu Mare, Neamt, Teleorman, Hunedoara, and Maramures.

The problem of erectile dysfunction issues interests most of all the residents of Muresh, Sibiu, and Maramures.

Finally, weight loss gains the greatest popularity in Argesh, Giurgiu, Valcea, and Dymbovitsa.

E-commerce is also one of the promising verticals. Try to promote linen clothes, gadgets, and various smart-watches.

CREATIVE’S TIP
  • Romanian people love the spirit of competition. They tend to compare themselves to others and try to repeat trends with lightning speed;
  • We suggest using respectful titles before the name: ‘’Domnul’’ for a man and ‘’Doamna’’ for a woman. They value familiarity and age. So use images and reviews of old people as an indicator of wisdom and experience;
  • Women are frivolous and willing to get acquainted with men, especially Europeans;
  • Then, Romanian people tend to distrust the advice of strangers. Therefore when writing headlines is better to take a friendly tone;
  • The cult of patriarchy in the family works very well if you want to make the investments, buying personal growth courses, etc. We suggest using manipulation like “to provide for the family’’, ‘’to justify expectations’’, ‘’to be a hero”;
  • They are also obsessed with the cult of social status, everyone aspires to occupy a respected place in society. For Romanians, this is the number one indicator of success. Keep it in mind online earning products or services, courses, and books on business development while mastering the creatives;
  • Romania is a country with unemployment problems and a large percentage of people are living below the poverty line or from paycheck to paycheck. So, they will likely go for the easy earnings, lending through household accents - "for holidays, for a restaurant, for going to the movies, for shopping”;
  • The country did not achieve a high level of globalization and urbanization, so when you design the campaign, pay attention to the details and stick to the local color, familiar environments, and textures. Bear in mind, you don’t need to demonstrate the evening of the Romanian family with 150-inch plasma in their house, as they are more ascetic in their tastes.
  • Here are a few examples of teasers










MGID TRAFFIC DISTRIBUTION

MGID traffic distribution is following: desktop (24%), mobile (73%) and tablets (3%). Overall, MGID processes around 1,3 million clicks per month in Romania.

Sign up via this link and get a 25% bonus on top of your first $ 500 deposit!

Stay tuned!
MGID team

References

https://www.slideshare.net/DataReportal/digital-2019-romania-january-2019-v01

https://www.iab.com/wp-content/uploads/2016/03/IAB-Romania-AdBlocking-Study-2016_English.pdf

https://ecommercenews.eu/ecommerce-in-europe/ecommerce-romania/

https://www.eshopworld.com/blog/romania-ecommerce-insights-2018/
 
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Hey, forum people. We have great news! Adplexity for push-notifications has proven its effectiveness and is now coming out of Beta tomorrow, on July the 10th. For everyone who used the service during the beta period and has an active subscription, Adplexity offers the EXCLUSIVE price of $ 99 per month! The first payment will be automatically debited on 10.07.2019. You still have a chance to sign up and use the early bird price!

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