Beanstalk40
Contributor
- Joined
- May 25, 2024
- Messages
- 80
Hi All
My last campaign promoting a sweeps survey offer to 2 geos was a failure. The ROI was -90%.
The offers were from Zeydoo and I used popunders traffic from Adsterra. The recommended geos were BR and ID. I split test traffic to LP and direct offer page. The LP gave marginally better results. I used LPs from Purelander and translated the English into the local languages(Portuguese and Bahasa Indonesia). I used the Skro tracker.
instead of trying to optimize a campaign that had no legs to start with, I asked my AM to recommend some other offers and geos that I could test.
Before I start however, I was hoping for some guidance from more experienced members.
So far, I have only run PopUnder campaigns.
With CTRs hovering at 1%, i.e. 1% CTR on impressions and then from that, another 1% conversion. So, 1% of 1% how can I make the popunder format work? Given that I pay $0.79 per 1000 impressions, and say I spend $25 to test the offer, I get 31000 impressions. 1% CTR gives me 310 clicks. 1% conversion on that gives me 3 conversions. Each conversion pays me
My last campaign promoting a sweeps survey offer to 2 geos was a failure. The ROI was -90%.
The offers were from Zeydoo and I used popunders traffic from Adsterra. The recommended geos were BR and ID. I split test traffic to LP and direct offer page. The LP gave marginally better results. I used LPs from Purelander and translated the English into the local languages(Portuguese and Bahasa Indonesia). I used the Skro tracker.
instead of trying to optimize a campaign that had no legs to start with, I asked my AM to recommend some other offers and geos that I could test.
Before I start however, I was hoping for some guidance from more experienced members.
So far, I have only run PopUnder campaigns.
With CTRs hovering at 1%, i.e. 1% CTR on impressions and then from that, another 1% conversion. So, 1% of 1% how can I make the popunder format work? Given that I pay $0.79 per 1000 impressions, and say I spend $25 to test the offer, I get 31000 impressions. 1% CTR gives me 310 clicks. 1% conversion on that gives me 3 conversions. Each conversion pays me
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