- Joined
- Oct 18, 2022
- Messages
- 47
How It Works
Ad servers use a user’s IP address to determine their location by querying a database that maps IP addresses to geographic data. This enables targeted ad delivery based on location, improving relevance and engagement.
Common Targets in IP2 Location at OnClickA
- Commercial: Businesses and corporations.
- Organization: Non-commercial entities like governments or NGOs.
- Education: Universities and educational institutions.
- Fixed Line ISP: Fixed-line internet service providers.
- Mobile ISP: Mobile internet service providers.
- Military: Military organizations or networks.
Benefits of IP2 Location Targeting
- Improved Relevance: Tailor content and ads to users' specific locations, enhancing user experience.
- Reduced Waste: Focus advertising efforts on relevant audiences, saving costs and maximizing ROI.
- Higher Conversion Rates: Location-specific content increases user engagement and conversion rates.
Setting Up IP2 Location Targeting in OnClickA
- Access Your OnClickA Account: Log in or sign up for a free account.
- Create a New Campaign: Specify objectives and budget.
- Define Your Ad Format: Choose from display, video, or native advertising.
- Fill in Campaign Details: Craft ad content, select targeting options, and set campaign duration.
- Choose IP2 Location Targeting: Select the appropriate IP2 type in the "Other Parameters" section.
- Exclude VPN Traffic: Ensure accurate location