Case Study How to get 350% ROI by combining Push Notifications and Gambling offers

[Evadav]

This is an example of clever usage of Push Notification in combination with Gambling offers. A truly crazy ROI was achieved by one of the clients of Traforet and EvaDav Ad networks. Here’s some info for starters:

Ad Format: Push Notifications from EvaDav

GEO: UA, RU

Campaign Period: 27/05/2019 - 02/06/2019

Offers: Grand Casino; Golden Game

Targeting specs: Chrome/Yandex browsers on Mobile Devices.

Total budget: $900

Total earned: $4050

Net earnings: $3150

ROI: 350%

Let’s dive deeper into details on how the advertiser got such results.

User funnel, CPA model and offers details

Pretty much all standard here: Push Notifications lead to the Landing Page which, in turn, redirects to either one of Gambling websites.

Our advertiser wisely chose to work with a CPA-model making sure they only ever spend budget on successful registration.
Average CPC for both regions: RU - $0,069, UA - $0,031.

By offers terms a successful registration was:
- for RU GEO: a deposit of $7 or higher;
- for UA GEO: a deposit of $7 or higher.
But now comes the exciting part. Each RU registration brought a $50 payout ($3 higher than average), the UA one brought a $30 payout ($1.5