Difference between 0.7$ offer with 5.6$ offer? SAME FLOW

[ab2malik]

Hello Dear forum members


I decided to write this post after I saw @Luke was asking about our favorite vertical. The topic I am struggling for months is to choose the right offer with an easy flow. Since I have learned that easy flows are SOI/1-click offers.
Here comes another problem when I search for this kind of offers I can see that payouts differ a lot from each other.

Below you can see offers for ZA and 1-click flow from @MOBIPIUM. there is an offer with 4.5$ payout and also 0.7$ payout. Of course, I understand that each advertiser is free to set his own payout. But in my opinion, 1-click should be the same in most cases.

Now I am promoting ZA offer from @Mobidea with 0.70$ payout which is a 2-click flow.
But also there an offer with 5.6$ payout which is 1-click flow.

As I thought that 1-click should be easier and with less payout than 2-click flow

Please need your help in order to understand why they differ so much, which will help me in picking offers

 

[ArielleT]

It's a pretty obvious decision, If the flow is simple, and the payout is high pick it!

 

[imskater]

Well you could do 2 things. First, run both offers at 50/50 and see which converts. Second, ask your affiliate manager to get some insights, and he/she could even recommend a better alternative offer.

 

[Jimmy]

Please need your help in order to understand why they differ so much, which will help me in picking offers

On a very basic level, I reckon it depends on what the user is agreeing to when they click. The bigger the commitment from the user, the harder it's likely to be to convert. With this in mind, it's generally going to be easier to get someone to sign up for a $2/month subscription compared to a $69/month subscription. Therefore, despite both offers being 1-click, they're different.

 

[MOBIPIUM]

Hello Dear forum members


I decided to write this post after I saw @Luke was asking about our favorite vertical. The topic I am struggling for months is to choose the right offer with an easy flow. Since I have learned that easy flows are SOI/1-click offers.
Here comes another problem when I search for this kind of offers I can see that payouts differ a lot from each other.

Below you can see offers for ZA and 1-click flow from @MOBIPIUM. there is an offer with 4.5$ payout and also 0.7$ payout. Of course, I understand that each advertiser is free to set his own payout. But in my opinion, 1-click should be the same in most cases.
View attachment 13879

Now I am promoting ZA offer from @Mobidea with 0.70$ payout which is a 2-click flow.
But also there an offer with 5.6$ payout which is 1-click flow.

As I thought that 1-click should be easier and with less payout than 2-click flow

Please need your help in order to understand why they differ so much, which will help me in picking offers

Hey ab2malik! The flow is the same but that doesn't mean that the performance is going to be the same.
A highest PO doesn't necessarily mean more money. And 1-click doesn't mean that the offer is going to have a better performance than one with a 2-click flow.

You can go to MOBIPIUM's Market, filter by ''Country: South Africa'' and ''Order by: Revenue''. This way you'll see the offers that are generating more revenue first.

Look at the image below.

Today, the TOP ZA offer is ''FP Money Vodacom'', that pays $1.20 and it's 2-click.

The second best is VOD Netvix MTN, 2-click $0.80.

And then we have Beimaan Love for both MTN and Vodacom, also 2-click!

My recommendation is: stop paying so much attention to the flows and payouts and only test the offers that you know that are converting well!
You can either use the ''Order by: Revenue'' filter in the Market or directly ask to your dedicated AM to recommend you something

 

[caleb]

This is a good tip @MOBIPIUM, I never knew you could order by revenue before.

 

[Luke]

Really great discussion. TEST TEST TEST

 

[Mobidea]

Hello Dear forum members


I decided to write this post after I saw @Luke was asking about our favorite vertical. The topic I am struggling for months is to choose the right offer with an easy flow. Since I have learned that easy flows are SOI/1-click offers.
Here comes another problem when I search for this kind of offers I can see that payouts differ a lot from each other.

Below you can see offers for ZA and 1-click flow from @MOBIPIUM. there is an offer with 4.5$ payout and also 0.7$ payout. Of course, I understand that each advertiser is free to set his own payout. But in my opinion, 1-click should be the same in most cases.
View attachment 13879

Now I am promoting ZA offer from @Mobidea with 0.70$ payout which is a 2-click flow.
But also there an offer with 5.6$ payout which is 1-click flow.

As I thought that 1-click should be easier and with less payout than 2-click flow

Please need your help in order to understand why they differ so much, which will help me in picking offers

What Mobipium wrote above is correct, payout by itself isn’t what’s more important. What’s important is the eCPM or EPC of the offer.

This is how much revenue you can make per 100 clicks you bought. An offer that converts 1 time for 6$ is worse than an offer that converts 10 times for 0.7$. The only way to properly analyze is via “test test test” as @Luke said.

In Mobidea you can also order by revenue using our opportunities section as you can see below:

There are several filters you can use to order the stats as you need.

You can even order the stats by yesterday, 3 days, or 7 days!

Now a better understanding of payout structure (from the network and advertiser side).

What’s important for the advertiser isn’t the payout, it’s ARPU. This is the average revenue per user that a new user brings to them. Every sale you make is essentially a new user on their service which will bring them revenue.

Some will remain in the service for a long time, others not so much. The ARPU is the average.

Why do you need to know this if it won’t affect you much?

Because the PO is essentially the “price” the advertiser is paying a supplier (i.e. you) to get new clients. The PO is based on the ARPU. ARPU above PO is good because it means the advertiser is profitable on his product and will even, hopefully, increase your payout to get you to send more traffic.

Of course, the cheaper the price, the more people will try (i.e. convert) the product/service. This is why, normally, offers with less price have more conversions.

Which one is better? More or less price?

Test test test!

We’re always glad to reply to your questions, so don’t hesitate to contact us.