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- Jun 11, 2018
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The "boring" finance niche is more tactically interesting than you'd think — here's what 33,000 ads reveal.
Debt relief doesn’t get talked about much in affiliate and media buying circles. It’s not as flashy as ecom, not as controversial as dating or iGaming. But pull it up in an ad intelligence tool, and you’ll find one of the most tactically varied niches running on Meta right now — advertorials, quiz funnels, Typeform pages, fake government letters, pay-per-call flows, lead gen hybrids. 33,200 ads indexed in the last 30 days alone.
This article walks through what we found when we ran a deep dive on the debt relief vertical using AdPlexity Social’s vertical filter. If you’re in lead gen, pay-per-call, or just looking for a niche to study for funnel inspiration, there’s a lot here.
Key takeaways: Debt relief Facebook ads are split almost evenly between lead gen and pay-per-call, with significant affiliate activity running through trackers like RedTrack, Voluum, and Clickflare. Funnel formats are surprisingly diverse — no single approach is dominating. And the redirect chain data reveals which offers are actually at the end of these funnels, which is where the real intelligence is.
Watch the
Debt relief doesn’t get talked about much in affiliate and media buying circles. It’s not as flashy as ecom, not as controversial as dating or iGaming. But pull it up in an ad intelligence tool, and you’ll find one of the most tactically varied niches running on Meta right now — advertorials, quiz funnels, Typeform pages, fake government letters, pay-per-call flows, lead gen hybrids. 33,200 ads indexed in the last 30 days alone.
This article walks through what we found when we ran a deep dive on the debt relief vertical using AdPlexity Social’s vertical filter. If you’re in lead gen, pay-per-call, or just looking for a niche to study for funnel inspiration, there’s a lot here.
Key takeaways: Debt relief Facebook ads are split almost evenly between lead gen and pay-per-call, with significant affiliate activity running through trackers like RedTrack, Voluum, and Clickflare. Funnel formats are surprisingly diverse — no single approach is dominating. And the redirect chain data reveals which offers are actually at the end of these funnels, which is where the real intelligence is.
Watch the
