Case Study Dating on Push traffic: Romania and 89% ROI

[PropellerAds]

Here we have another great case study from our affiliate zeddy.ru! Let’s begin with a brief overview:

Ad format: Push Notifications by PropellerAds
Offer: Be-2, Cpamatica
The campaign period: Dec 25, 2018 – Jan 20, 2019
Geo: Romania
Spent: $217
Revenue: $410
Net profit: $193
ROI: 89%

I like conducting experiments with Tier-2 and Tier-3 countries.

First and foremost, the traffic is cheaper; secondly, you get ad investments to pay off without tap dancing around. But the competition level remains the huge factor anyway. Well, I think, cases and countries like that one would be perfect for newbies. What is a Tier of Traffic and What Tier Should You Choose?

Offers, landing pages, payout models
This time around an offer for Romania – pay per lead ($1,36) – has drawn my attention. Even a plain and simple adaptive LP didn’t scare me off (there weren’t any other landing pages or pre-landers).

I chose tried-and-true Push traffic from PropellerAds with CPM pricing model. Compared to CPC, CPM model is much more profitable for clickable ad creatives; I knew this from my experience. But, anyhow, you have to test everything