CPC, SmartCPC, and CPA Goal: Case Study from RollerAds 🤑

[Roller Ads]

Initial tests are the cornerstone of successful ad campaigns—they lay the foundation for the future results of your affiliate marketing efforts. But sometimes, tests can eat up the budget and leave affiliates back at square one. To avoid such situations and to help you breeze through tests toward profit, we’re continuing our case study series on testing.

This time, we’ll dive into CPC, SmartCPC, and CPA Goal to uncover which bid model works best for initial tests—and how to scale further using the data they provide. So let’s roll up our sleeves and get straight to the action.

Unpacking Bid Models​

Before launching tests, let’s briefly revisit the core of the bid models we’ll be working with. Can you easily tell one from another? Then feel free to skip ahead to the part you came here for.

CPC​

CPC, or cost per click, is a bidding model where advertisers are charged only when someone actually clicks on their ad. With CPC, you set a fixed bid, and each click on your ad costs exactly that amount.

SmartCPC​

SmartCPC is a bidding model that dynamically adjusts your bid to match the real-time auction price. This way, you