CPC, SMART CPC OR CUSTOM BIDDING?

[Roller Ads]

CPC, SMART CPC OR CUSTOM BIDDING?​

As you may know, RollerAds is a high-performance advertising network with several ad formats available: Web Push Notifications, OnClick (popunder), In-Page Push and Calendar.

Today we would like to focus on the pricing models which are available for Web-Push Notifications in our platform, and how you can benefit from them.
CPC (Cost Per Click) is one of the most well-known pricing models, with which you are charged a fixed price only for the clicks made on your ad. It is one of the best tools to guarantee you a stable traffic volume and budget control. With CPC it is pretty easy to control your volume: you want more volume – just increase the CPC rate, the campaign is spending too fast – just lower your bid. Easy!

SmartCPC is a more advanced model. Like CPC, you are charged only when someone clicks on your ad, but unlike CPC, with smartCPC you don’t pay a fixed price for each click. The beauty of smartCPC is that you simply set a top rate you’re willing to pay, and our algorithm automatically adjusts your actual