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Colors in branding

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Samira_PL

Super Contributor
Joined
Oct 21, 2021
Messages
454
Did you know how much the brand color makes a big deference?

Have a look on these two logos, which one do you prefer? Which one would you trust more?

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In branding, BLUE refers to trust and calmness, see these examples (All companies that rely on trust for their services use this color)
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Since RED for example refer to excitement, power, challenge and passion (usually food and entertainment)

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***** Pepsi uses both BLUE and RED : (You can see now what these colors mean)

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What about Orange?? It refer to Friendliness and vitality, if it's more close to Yellow, it will refer to attention-grabbing .. also making the thing seem affordable.


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affLIFT 's logo has the combination of the four colors above, that's a great choice of colors !

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+++ So guys! Did you know these
 
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