- Joined
- Apr 22, 2020
- Messages
- 519
This case study is all about what happens when a relatively new publisher stops guessing and starts placing. We show how a Spanish-language entertainment LATAM publisher partnered with Adcash and grew monthly earnings to over $1,000. The turnaround came from adding pop-unders alongside display ads (banners) and optimizing ad placement across the site. The case study shows how a format mix, placement, and a strong publisher-manager relationship can unlock real revenue. It makes a strong case to not undervalue LATAM entertainment traffic, either.
Every publisher has to start somewhere. At first, it sounds simple. You have a site. You add ads. You walk away and earn money.
Our publisher did more than that. He worked hard on his site. But the earnings did not match the effort. The site itself was great. It was an entertainment site with movies and TV shows, made for a Latin American audience. The earnings just needed to catch up.
Then a few things changed. He joined Adcash. He started working with a publisher manager who gave him clear advice. He used the right mix of ad formats, and he learned where ads should go on the page.
The result? Over $1,296 in April
Every publisher has to start somewhere. At first, it sounds simple. You have a site. You add ads. You walk away and earn money.
Our publisher did more than that. He worked hard on his site. But the earnings did not match the effort. The site itself was great. It was an entertainment site with movies and TV shows, made for a Latin American audience. The earnings just needed to catch up.
Then a few things changed. He joined Adcash. He started working with a publisher manager who gave him clear advice. He used the right mix of ad formats, and he learned where ads should go on the page.
The result? Over $1,296 in April
