Case Study [Case Study]: Lowering cost per lead by 43,98% with SmartCPC at RichPush

[RichAds]

RichPush launched a new feature recently — SmartCPC. It buys clicks lower when possible, lowers average CPC and save your budget to buy much more clicks.

A couple of our advertisers shared their results using this feature at RichPush, so let's see how it worked out for them.

Campaign A
Set CPC bid $0,12.
Enabling SmartCPC lowered the average bid to $0,076.
Due to the economy advertiser got 45 251 more clicks for almost same budget.

Profit
Average CPC lowered by 36,67%. CPL lowered by 39,65%.
265 more conversions for similar budget.

Campaign B
Maximum CPC bid $0,019.
Enabling SmartCPC lowered the average bid to $0,013.
+458 777 clicks.

Profit
Average CPC lowered by 31,58%. CPL lowered by 38,84%.
1 007 more conversions for similar budget.

Campaign C
Maximum CPC bid $0,023.
Enabling SmartCPC lowered the average bid to $0,016.
154 211 more clicks.

Profit
Average CPC lowered by 30,43%. CPL lowered by 34,06%.
+186 leads.

Campaign D
Max bid $0,043.
SmartCPC managed to lower bid to $0,031.
+72 105 clicks.

Profit
Average CPC lowered by 27,91%. CPL lowered by 43,98%.
357 more conversions.

Conclusion
SmartCPC really helps to lower CPC and