Case Study [Case Study]: Lowering cost per lead by 43,98% with SmartCPC at RichPush

RichPush

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RichPush launched a new feature recently — SmartCPC. It buys clicks lower when possible lowers average CPC and save your budget to buy much more clicks. A couple of our advertisers shared their results using this feature at RichPush so let's see how it worked out for them.
Lowered CPL by 40%  on push traffic.jpg
Campaign A Set CPC bid 012. Enabling SmartCPC lowered the average bid to 0076. Due to the economy advertiser got 45 251 more clicks for almost same budget.
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Profit Average CPC lowered by 3667%. CPL lowered by 3965%. 265 more conversions for similar budget. Campaign B Maximum CPC bid 0019. Enabling SmartCPC lowered the average bid to 0013. 458 777 clicks.
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Profit Average CPC lowered by 3158%. CPL lowered by 3884%....
 
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