Case Study [Case Study]: Lowering cost per lead by 43,98% with SmartCPC at RichPush


Super Contributor
RichPush launched a new feature recently — SmartCPC. It buys clicks lower when possible, lowers average CPC and save your budget to buy much more clicks.

A couple of our advertisers shared their results using this feature at RichPush, so let's see how it worked out for them.


Campaign A
Set CPC bid $0,12.
Enabling SmartCPC lowered the average bid to $0,076.
Due to the economy advertiser got 45 251 more clicks for almost same budget.


Average CPC lowered by 36,67%. CPL lowered by 39,65%.
265 more conversions for similar
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