smsedge
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- Joined
- May 17, 2020
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Hey everybody 
Happy to join my fellow affiliates, I wanted to contribute a bit of what I've been working on -
In SMSEdge (sms marketing platform) we noticed that many email marketers started using SMS marketing because they already have the phone numbers in their optin lists.
So I recently wrote a guide for email marketers going into SMS marketing, the gist is:
SMS is similar to email marketing in
Your success will be determined determined by the quality of your list.
You'll need to manage contacts, campaigns, creatives, sending times in a similar way you'll manage it in email.
SMS pros compared to email
There are not as many delivery issues like you'll see in email.
CTRs are considerably higher.
Creatives are much easier, up to 160 chars.
SMS cons compared to email
The price per message is considerably higher when compared to email, making it like media buying almost.
It's much more aggressive, the person's phone beeps so he'll get annoyed much faster.
Not many offers have a mobile number opt in in them.
To start with SMS marketing
Start with the best list segment (geo, gender etc') and offer that previously worked, to get a benchmark.
Happy to join my fellow affiliates, I wanted to contribute a bit of what I've been working on -
In SMSEdge (sms marketing platform) we noticed that many email marketers started using SMS marketing because they already have the phone numbers in their optin lists.
So I recently wrote a guide for email marketers going into SMS marketing, the gist is:
SMS is similar to email marketing in
Your success will be determined determined by the quality of your list. You'll need to manage contacts, campaigns, creatives, sending times in a similar way you'll manage it in email.SMS pros compared to email
There are not as many delivery issues like you'll see in email. CTRs are considerably higher. Creatives are much easier, up to 160 chars.SMS cons compared to email
The price per message is considerably higher when compared to email, making it like media buying almost. It's much more aggressive, the person's phone beeps so he'll get annoyed much faster. Not many offers have a mobile number opt in in them.To start with SMS marketing
Start with the best list segment (geo, gender etc') and offer that previously worked, to get a benchmark.
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