Any tips for content engagement and better conversions in email marketing?

Adsterra

LazyGuy

Super Contributor
Joined
Nov 3, 2022
Messages
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I'm looking to promote some health/nutra offers through social media. My plan is to collect their emails with lead magnet and then show offer on Thank You page and then create an automated email sequence to get more sales.

If you have experience in this can you share some tips for content engagement and better conversions?

I have the general idea of email sequence but what kind of content should be good for long-term like informative emails or soft-sell emails? And if a user purchases a product then should I still keep them in the email list and promote similar product later or remove them from the list?

Does native ads like clickbait content work in email to get clicks on offer
 
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