Any Etsy sellers here?

[f40]

We have an Etsy store we use as a sales channel that I would like to grow.

Currently we have 875 sales, with consistent sales coming in.

The issues I am coming across is primarily:

1. Their ad platform is horrible with near zero optimizing capabilities!
2. Scaling worldwide while running ads in Australia. For example: do I create duplicate listings for the rest of the world?? etc.