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Affiliate Manager Course: How to negotiate with advertisers?

MyLead

Super Contributor
Partner
Joined
Jun 19, 2019
Messages
372
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We've been concentrating heavily on establishing partnerships with publishers lately. Acquiring new businesses that want to work with MyLead or negotiating more favourable terms for our publishers. In the following paragraphs, we will describe the dozens of discussions we've had recently, and we will answer one critical question: How do we communicate with our clients?​

1. Increasing rates

In order to know the product, landing page, or action the publisher must take, one must be familiar with the product. When an advertiser talks to a network manager, he is not seen as an intruder, but rather as a friend who wants to improve the product in order to increase sales. If publishers are promoting a campaign, their feedback will also be effective. Asking them what they think about it might be worthwhile. Even small enhancements can boost conversion rates and thus the earnings of all pages, without the need to raise rates.

This aspect may only apply to a few situations where publishers receive payments in currencies other than dollars. In MyLead, the conversion rate between currencies works well because the majority of our users receive payouts in zlotys (PLN) and most​
 
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