- Joined
- May 7, 2018
- Messages
- 4,491
How do you approach your campaigns?
There are many ways you could think about them, but I think most affiliates are approaching campaigns as 1 campaign = 1 offer. When the offer is dead so is the campaign.
It can work just fine like that, but what if you thought about campaigns as a flow of traffic instead of as a single offer?
If your landing page is set up with one CTA button, you could do something like this:
Or, if your landing page has the option to add multiple call-to-action buttons, you could do something like this:
There have been a few recent mentions around the forum about how offers (usually MVAS) will be working and then suddenly they don’t. I think most of these people saying this are using the typical 1 campaign = 1 offer approach, so, of course, the campaign dies.
An approach to combat this could be approaching your campaigns as flows of traffic for a vertical + GEO where you’re running or testing multiple offers, and mainly running the offer that has the highest EPC over x amount of time (last 24 hours, last 7 days, etc.).
I started realizing this
There are many ways you could think about them, but I think most affiliates are approaching campaigns as 1 campaign = 1 offer. When the offer is dead so is the campaign.
It can work just fine like that, but what if you thought about campaigns as a flow of traffic instead of as a single offer?
If your landing page is set up with one CTA button, you could do something like this:
Or, if your landing page has the option to add multiple call-to-action buttons, you could do something like this:
There have been a few recent mentions around the forum about how offers (usually MVAS) will be working and then suddenly they don’t. I think most of these people saying this are using the typical 1 campaign = 1 offer approach, so, of course, the campaign dies.
An approach to combat this could be approaching your campaigns as flows of traffic for a vertical + GEO where you’re running or testing multiple offers, and mainly running the offer that has the highest EPC over x amount of time (last 24 hours, last 7 days, etc.).
I started realizing this
