Guide 📌 How to Start with PIN-UP Partners Affiliate Network

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There aren’t many direct advertiser affiliate programs for the iGaming vertical listed on Afflift, but PIN-UP Partners is one of them.

PIN-UP Partners started in 2016, and they have two of their own products: Pin-up.casino (online casino) and Pin-up.bet (sports betting). It won’t be long before they’ve been on the market for 10 years, which is impressive.

Since they are a direct advertiser affiliate program, they only have one offer for betting and one offer for casino in the catalog. That offer is available in 10+ GEOs with high-quality localization and convenient payment options. They offer competitive rates: CPA up to $200 and RevShare up to 50%.

The minimum withdrawal is $50, and they pay every week.

They are located in Cyprus.

As always, before writing a guide, I check the reviews on Affpaying:

It looks like they have more than 30 reviews, which are mostly positive.

You probably already know what this means – it’s time for another big guide!

 

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How to Register on PIN-UP Partners Affiliate Network​

To open a new account with PIN-UP Partners, visit their homepage and click on the Sign Up button.

Then, you’ll see a simple form like this one:

Fill out the form, and hit the Submit application button.

And now you wait.

Your account should be approved shortly, and you’ll see this in your inbox.

TIP: Make sure you enter the correct details under messenger field so your account manager can reach contact you.

 

[Alukard_X]

You've unlocked

 

[Luke]

You've unlocked
View attachment 73787

Are you gamifying affLIFT for me?

 

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Main Dashboard​

Ok, let’s take a look at the main dashboard. Once you log in to your PIN-UP Partners account, you’ll see something like this.

The main dashboard is divided into three sections: left menu, top bar, and main content.

In the left menu, you’ll find the following:

• Promo – on this page, you can apply for offers or campaigns.
• Application – PIN-UP Partners offers free mobile applications for Android and iOS platforms for all publishers.
• Statistics – there are seven different types of reports available from this menu.
• Finance – this page shows your account balance, options for manual (or automatic) payments, and the payment history table.
• Automatic Verification - this is a table that lets affiliates easily check how much they actually earned during a selected period and whether their KPIs were reached. It shows if the KPI was completed, how much money was credited, how much is scheduled for payment, and whether everything matches without any issues. Simply put, this is the place to review your earnings and confirm that all calculations are accurate.
• News – shows the latest news.
• AffShop – you can exchange your reward points for different merchandise from this page.
• FAQ – shows the frequently asked questions (and answers!).
• Support – you can open a support ticket from this page.
• Language Switcher – the dashboard is available in eight different languages.
• Dark/Light Theme Switcher – and there’s also a dark theme available!

Then, in the top bar, there is an Earn button, which leads you to the Quests page (where you can earn some rewards). Next to the Earn button, you’ll see how many rewards you have at the moment. The drop-down with the RS (revenue share) label shows the amount available to be paid to you. The last icon leads to your profile page.

The main content of the dashboard contains:

• A small info row with the current date, number of unique clicks, registrations, first deposits, and income made today.
• A banner space.
• A chart with statistics where you can filter by date and display income, registrations, unique clicks, or first deposits.
• The latest news section.

It would be great to have an option to keep the left menu expanded all the time, and not only on hover. (Maybe @PIN-UP Partners will read this!)


TIP: Did you know that dark mode may help reduce the risk of eye fatigue compared to light mode? While users may not perceive significant differences in comfort between the two modes, objective measurements suggest dark mode creates less physiological stress on the visual system during prolonged tablet use.

 

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My Profile​

The My Profile page looks like this:

If you want to change your name or email, use the Edit Profile button. You can also log out from this page (too bad there isn’t a log-out button in the main drop-down menu in the top bar or the left menu).

There’s also a Referral Program available. You will receive 3% of your referrals’ revenue.

If you haven’t added any wallets yet, you might see the “No data” message.

Clicking the Add Wallet button will open a popup like this one:

You can add wallets by using this form.

Below the list of added wallets, you’ll see the list of your (or someone else’s) logins. If you notice something suspicious here, change your password and contact your account manager.

Under the Security tab, there’s an option to change your password and activate 2FA (two-factor authentication).

Then, there’s a Postback Settings tab, where you can add multiple postbacks, which I’ll explain later.

The Exchange Rates tab shows the rates for each day.

TIP: Make sure you add the correct postback URL so you can track conversions and revenue with your tracker.

 

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Payment models​

In case you’ve browsed around the “Create new promo” page, you might have noticed the Payment model drop-down menu:

There are 5 payment models listed here. I’ll try to explain each of one them:

• RS - The Revenue Share provided by PIN-UP Partners is the best in the market. It features transparent calculations without hidden fees or dynamic variables. The RevShare rate remained constant throughout the program’s operation. All RevShare revenues are always paid to affiliates, and they can calculate their earnings using detailed tools available in the affiliate statistics.
• RS+ - RevShare without negative carryover. RS+ is a unique offer by PIN-UP.Partners. Under this model, any negative balance does not carry over to the next month. Moreover, this model applies not only to Casino, but also to Betting — something no other affiliate program on the market offers. There are conditions for this offer:
  • If the webmaster’s account ends the month with an overall negative balance, then players who produced more than $100 in losses are moved to the RS Hold report.
  • If the webmaster’s account ends the month in profit, no players are placed on hold.
• Hybrid New - A hybrid model is a combination of CPA and Revenue Share. For each referred player, the webmaster receives a one-time payment (CPA) and then earns a percentage of the casino’s profit from that player (RevShare).
• Hybrid+ New - Hybrid+ is a combination of CPA and RS+ models. This offer is still in the development and launch stage, so the details are not yet available. However, we can outline the core principles of how this model works. For each referred player, the webmaster receives a one-time payment (CPA), and then earns a percentage of the product’s profit from each player under the RevShare+ model.
• CPA - A classic CPA model.

The calculation of RevShare income is straightforward, following this formula:

Earnings by RS = (SUMbet−SUMwin)×Y−(SUMdep×K))×RSRate

• SUMbet = total bets
• SUMwin = total wins
• SUMdep = total deposits
• Y — game provider’s commission (10%)
• K — payment provider’s commission: (15% for UA, 10% for other countries)
• RSRate = 40%

For example, if a player from Mexico made deposits for a total of $2,000, placed bets totaling $4,000 (which wouldn’t meet KPI requirements), and had total wins of $1,000, the webmaster’s earnings would be calculated as follows:

• Revenue Share = ((4000−1000)×0.90−(2000×0.10))×0.40
• (3000×0.90)−(2000×0.10))×0.40=(2700−200)×0.40=2500×0.40=1,000USD

This example illustrates how the webmaster’s reward is $1,000 USD, following transparent calculations without hidden fees. If you have any questions, a PIN-UP manager is available to assist at any time.

The Hybrid model involves a negotiable approach to traffic payment, so this case-by-case basis makes it challenging to precisely calculate the income from a single lead.

However, once you’ve registered, you can always reach out to your manager to discuss the specific terms of the Hybrid model.

The RS+ model allows you to earn from 30% to 50% of the revenue. Rates depend on the number of active players.

CASINO

• 35% RS if you have fewer than 500 active players per month.
• 40% RS if you have at least 500 active players per month.
• 45% RS if you have at least 750 active players per month.
• 50% RS if you have at least 1,000 active players per month.
• Starting rate for the Casino RS+ model in the first month — 45%.

BETTING

• 30% RS if you have fewer than 200 active players per month.
• 35% RS if you have fewer than 500 active players per month.
• 40% RS if you have at least 500 active players per month.
• Starting rate for the Betting RS+ model in the first month — 40%.

Available payment methods​

When it comes to available payment methods, they are listed on My Profile page, when you click on Add a wallet button:

Which brings this form:

As you can see, the available payment methods are:

1. Bitcoin
2. USDT
3. Wire
4. VISA
5. MasterCard
6. Capitalis
7. USDC

 

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Balances Page​

The Balances (Finance) page looks like this:

There are four sections here:

1. RevShare – shows the total amount of the revenue share balance. It can be paid when the balance is positive, there are more than 10 FDs on the account, and the fraud check has been passed.
2. Manual Payment – allows you to request a payout to the desired wallet manually and edit the payout amount.
3. Autopay – allows you to set up automatic payouts for a selected time interval.
   Payment History – shows your previous payments, if you have any.

TIP: Make sure to add a wallet on the My Profile page before requesting a payment.

 

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Statistics Page​

There are seven different types of reports you can view on the Statistics page.

Those are:

1. General Report – you can filter by a selected time period and group the data by hour, day, week, month, or use the general setting. There are also multiple filters available for offers, payment models, country, stream, and more. You can download the report in CSV format.
2. Promo Report – similar to the General Report, but here you can also view statistics per landing page and pre-landing page, for example.
3. Referral Report – if you have any referrals, you’ll be able to see how much revenue they generated for you in this report.
4. Players Statistics – this report shows detailed statistics for each player ID.
5. Negative Carryover – if you’re not familiar with this term, read the explanation below.
6. Cohort Analysis - will explain below
7. By Day Report – a simple day-by-day report where you can see the number of clicks, registrations, FTDs, and more.

Cohort Analysis

This report shows how players behave if they were acquired during the same time period.

For example, if an affiliate sent traffic from October 1–15 — that group is the cohort.

In the report you can see:

• who registered during that period,
• how much they deposited,
• what bets they made,
• how much revenue they generated,
• how their behavior changed over time.

Why is this useful?

It helps you understand the quality of traffic for specific dates and compare which periods or campaigns brought the best players.

Cohort analysis tells you if the players I brought in during this period are good or not.

TIP: Negative carryover in casino affiliate offers refers to a scenario where the referred players win more than they lose, causing the affiliate's balance to go negative in a given period. Instead of receiving a payout for that period, the negative balance (the amount by which players' wins exceed their losses) is carried forward to the next month. The affiliate must then generate enough net losses from players to cover this negative balance before earning commissions again. This means the deficit is "carried over" and offsets future profits, potentially delaying or reducing affiliate payouts until the negative balance is recovered.

 

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Postbacks​

The most common problem when you can see revenue and conversions in your affiliate network, but not in your tracker has to do with a misconfigured Postback URL.

You should always put a correct Postback URL (that you get from your tracker) into your affiliate network dashboard. That way, an affiliate network can send conversion data back to your tracker, and when your tracker receives that data, it will show them in reports (number of conversions and revenue generated by offers you have promoted).

In this post, I’ll explain how to get a Postback URL from three different trackers (BeMob, Skro and MaxConv) and add them to your PIN-UP Partners dashboard.

Open your Profile page, and you’ll see a Postback setting tab there.

Click on the Add button.

A popup like this one will appear.

There are a few fields here I’d like to explain first.


Postbacks drop-down

Most affiliates select Global postback here, which means you’ll have one postback for all offers you promote. It’s the easiest way.

Stream Postback is a postback assigned to one specific stream. It sends events (clicks, registrations, deposits, etc.) only for the exact link/stream where you’re sending traffic.

If we consider a global postback as one postback for everything, then a stream postback is a separate postback for each stream.

It’s used when you need to:

• send data separately for each stream,
• split stats across different trackers,
• run multiple traffic sources and see clean events for each one.

TIP: If you want precise analytics for every stream, you use a stream postback.


Postback action

There is also a 2nd drop-down menu called postback action. This is actually the “event” that will trigger the postback. For example, if you select Register here, then every time a user registers for an offer, PIN-UP Partners will send a postback to your tracker.

Here are the events you can choose from:

• Register - postback will be fired once the user registers a new account
• First deposit - postback will be fired once the user make a first deposit
• Secondary deposits - postback will be fired once the user makes another deposit
• Daily revenue share - postback will be fired once a day with the data for the previous day
• Pass Baseline - postback will be fired once the user reaches the baseline payment
• Qualification - postback will be fired once the user account is approved

Postback URL

This is the field where you’ll paste your trackers Postback URL. You can add multiple URL-s if you click on the (+) button.

Also, there’s an option to “Disable sending of zero postbacks” which means the postback will be triggered only when there is a value (revenue) generated. If you are paid for example $8 CPL (cost per lead), then every time someone registers via your tracking URL, you’ll see one conversion posted back to your tracker and the offer payout will be $8.

In case you are paid on FTD basis (first time deposit) then everytime someone registers, you should receive a postback for a registration event, but the payout for your will be zero ($0) since you are not paid per lead (CPL). In case you would check the “Disable sending of zero postbacks” field, then you would not get a postback for a registered event. I would suggest you don’t check this field, as you want to collect as much possible data about your traffic source and zone ID-s they have. You want to know which Zone ID-s (Source ID-s) bring registrations, first time deposits, etc.

 

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Adding PIN-UP Partners as an affiliate network to BeMob tracker​

If you want to promote PIN-UP Partners offer, you’ll need to add PIN-UP Partners as an affiliate network into your tracker first.

In BeMob, select Affiliate Networks from the main menu, and then click on the + New From Template button under the + New drop-down menu.

You’ll see a popup like this one.

Type “pin” in the search field, select the only result, and click on the Next button.

A “Create affiliate network” form will appear.

Make sure you enter the name for the affiliate network (usually it’s already prefilled for you). Also, for “Pin-Up Partners” BeMob will automatically append your offer URL-s with “subId1={clickId}” token if you just leave “Append BeMob click ID value” checked (which is what I would suggest you do). This way, you won’t have to manually add a clickId token everytime to your offer URL.

The one thing that’s turned off by default here is the “Accept double postbacks”. In case you’d like to track multiple events (like registrations and deposits) then I’d suggest you turn this one.

Why? Well because if you want to track for example registrations and first time deposits, your affiliate network will send first postback once the user registers an account. And in case a user makes a deposit, the affiliate network will send another (second) postback to your tracker. If you don’t have this option enabled, then the tracker will reject this second postback, and you won’t know which traffic source (or zone from traffic) source is generated. The more data you can collect, the better.

Click Save once you are done.

 

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Adding BeMob Postback URL to PIN-UP Partners​

Ok, now that you have successfully added PIN-UP Partners to BeMob, let’s grab that Postback URL from BeMob and add it to the PIN-UP Partners dashboard.

Open the Affiliate networks page, search for “pin”, right click on the “Pin-Up Partners” and select Edit from the menu.

You’ll see the same “Edit affiliate network” popup.

Click on the COPY button near the “Postback URL” (or “Secure Postback URL”).

Your Postback URL should look something like this:

http://youtrackingdomain.com/postback?cid={subId1}&payout={payment}&txid=OPTIONAL&status=OPTIONAL

Now, open My Profile page in the PIN-UP Partners dashboard, select the Postback settings tab, and click on the Add button.

A “Postback settings” popup will appear.

Select “Global postback” from the first drop-down menu. Then, select Register from the seconds drop-down menu.

Paste the Postback URL you got from BeMob in the Postback URL 1 field.

Click on the Add button once you are done.

And there it is - your Postback URL will be added.

TIP: If you want to learn more about how you can create custom events in @BeMob, I’d suggest you read this post.

 

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Adding PIN-UP Partners as an affiliate network to Skro tracker​

To add PIn-Up Partners to your Skro tracker, login to Skro and open the Affiliate Networks page first. Click on the + Create button.

You’ll see a “Choose your affiliate network” popup, like this one:

Search for “pin” and click on the “Pin-Up Partners” box.

A “New affiliate network” form will appear.

Make sure you select Master under Workspace. The @Skro tracker doesn’t have the option to automatically append the click ID token to offer a URL, so we’ll have to do this manually.

You may want to turn on the “Accept double conversions” option. In case you’d like to track multiple events (like registrations and deposits) then I’d suggest you turn this one.

If you want to track for example registrations and first time deposits, your affiliate network will send first postback once the user registers an account. And in case a user makes a deposit, the affiliate network will send another (second) postback to your tracker. If you don’t have this option enabled, then the tracker will reject this second postback, and you won’t know which traffic source (or zone from traffic) source is generated.

Click on the Save & Close button once you are done.

 

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Adding Skro Postback URL to PIN-UP Partners​

Once you add PIN-UP Partners to Skro, open the Affiliate Networks page, and search for “pin”.

Select the affiliate network and click on the Edit button.

You’ll see a popup like this one:

Grab the Postback URL by clicking on the COPY button.

The Postback URL you get from Skro will look something like this:

https://skrotrack.com/postback?clickId={pci}&payout={amount}&status=OPTIONAL&transactionId=OPTIONAL

This is wrong, and it won’t work if you just paste that into the PIN-UP Partners dashboard.

The correct Postback URL for Skro that works with PIN-UP Partners is this one:

https://skrotrack.com/postback?clickId={subId1}&payout={payment}

As you can see, we need to use these tokens:

• {subId1} (instead of {pci})
• {payment} (instead of {amount})

Now, grab that correct Postback URL from this guide, and open My Profile page.

Select the Postback settings tab and click on the Add button.

Select Global postback from the first drop-down menu, Register from the second drop-down menu and paste your Postback URL into the Postback URL 1 field.

Click Save once you are done.

And there you have it - your Skro postback has been added.

 

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Adding PIN-UP Partners as an affiliate network to MaxConv tracker​

Let’s see what it takes to add PIN-UP Partners as an affiliate network to MaxConv tracker.

Login to your MaxConv account, open the Affiliate Networks page and click on the + Create button.

You’ll see a “Create Affiliate Network” popup like this one:

Search for “pin” and then click on the “Pin-Up Partners” box.

You’ll see a “Create Affiliate Network” form like this one:

MaxConv will automatically append your offer URL with the correct click id token. Just make sure “Offer URL Suffix” is turned on and you see “subId1={mc_click_id}” there.

In case you want to track multiple events (conversions), don’t forget to check the “Accept Duplicate Conversions” option.

Also, make sure you have the correct values under “Parameters”, as in my example.

Click Save once you are done.

 

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Adding MaxConv Postback URL to PIN-UP Partners​

Open the Affiliate networks page in your MaxConv tracker and search for “pin”. Select the network and click on the Edit button.

You’ll see a popup like this one:

Make sure you have {subId1} and {payment} under “Affiliate network token”.

Copy the Postback URL by clicking the small Copy button (under “Conversion Tracking”). Your MaxConv postback URL should look something like this:

https://xxxxxx.mcgo2.com/conv?clid={subId1}&payout={payment}&txid={OPTIONAL}&currency={OPTIONAL}&event={OPTIONAL}

And that is correct.

You’ll need to paste that URL into your PIN-UP Partners dashboard. Open My profile page and the Postback Settings tab. Click on the Add button.

You’ll see a popup like this one:

Select Global postback, Register and paste your postback URL here. Click Add once you are done.

And that’s it - you have successfully added your MaxConv Postback URL.

 

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Promo (Offers page)​

PIN-UP Partners is a direct advertiser affiliate program. They only have one offer for betting and one offer for casino in the catalog. That offer is available in 10+ GEOs with high-quality localization and convenient payment options and they offer competitive rates: CPA up to $200 and RevShare up to 50%.

Now, let’s see how we can apply for an offer and add it to three different trackers.

There are six different promo types you can use to promote PIN-UP offers:

• Direct Link - using a simple link to a registration page.
• Landings - if you don’t have a landing page, you can use one of their top performing landing pages.
• Themed landings - themed landing pages look similar to some other known brands
• Banners - classic banners in different dimensions
• Videos - in case you want to use videos to promote these offers, you’ll find some here
• Event Landing pages - These are temporary, campaign-based landing pages linked to a specific event – FIFA World Cup, Cricket World Cup etc

Let’s see what these promo types look like.

DIRECT LINK

Usually, this is just a simple direct link to a sign-up page. Useful if you use your own landing pages before that.


LANDINGS

In case you don’t have a landing page, you can use the ones PIN-UP partners prepared for you.


THEMED LANDINGS

These are very similar to landing pages I showed before, but landing pages in this menu have a similar look to some other brands.


BANNERS

You’ll find different banners here in different dimensions.


VIDEOS

In case you’d rather promote PIN-UP with videos - you’ll find them here.


EVENT LANDING PAGES

These are temporary, campaign-based landing pages linked to a specific event – FIFA World Cup, Cricket World Cup etc

IFRAME GAMES

For some offers, you might even see IFRAME GAMES as an option:

This is cool - you can use real games to promote offers!

 

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Adding a PIN-UP Partners Offer to BeMob Tracker​

Once PIN-UP Partners have been added to BeMob, and you’ve also successfully added the BeMob postback URL to PIN-UP Partners dashboard, you are ready to add the offer.

First, you’ll need to apply to run an offer in the PIN-UP Partners dashboard. Open the Create new promo page from the left menu.

Now, select the offer that is available for you to run from the main content.

And then click on the Next button.

Select the Promo type you wish to use. In this example, I’ll just use Direct link, which means sending the visitor directly to the offer page, without the prelander. Hit the Next button once you are done.

In the last step, you need to select which offer page you want to show to the visitor, select the source of your traffic and hit the Get Link button.

Your offer (promo) will be created. You’ll see a popup like this one after that:

You only need to select the tracking domain here. No need to manually add a click ID token since BeMob will do that for you. Once you save this…

You’ll see the details of your offer (promo) URL. Click on the COPY icon. Your tracking URL might look something like this:

https://webpnplnk.com/xxxxxxxxx/

Now, open the Offers page in BeMob, and click on the + New button.

You’ll see a popup like this one:

You’ll need to enter the offer (promo) name here, pick the Affiliate Network (don’t skip this) and paste the promo URL.

You don’t have to add a Click ID tracking token because BeMob will add that for you (note the “According to selected affiliate network settings we already appending BeMob click ID with subId1 parameter” message). Click Save once you are done and the offer will be added.

 

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Adding a PIN-UP Partners Offer to SKRO Tracker​

First, let’s apply for an offer on PIN-UP Partners. Open the Create new promo page from the left menu.

Now, select the offer you want to run, and click on the Next button.

It’s time to pick the Promo type. In case you want to use your own landing page, I suggest you pick the Direct Link as the offer page (ie. sign up page).

Click Next and you’ll reach the last step.

Keeping in mind in which country you’ll promote the offer, pick the offer page.

In this example, I’ve picked a landing page for Mexico. Select your traffic source, and click the Get link button.

You are almost done. The last thing you need to do is pick the tracking domain.

Once you are done, hit the Save button.

Your offer tracking link is now ready. Click the COPY button to grab the URL.

Now, login to your Skro account and open the Offers page. Click on the + Create button.

Select Master for the Workspace, give your offer a name and paste the Offer URL.

Add the “?subId1={clickId}” and the end of the URL. In Skro, you’ll have to do this manually. This is very important.

Also, don’t forget to select Pin-Up Partners as the affiliate network. Click on the Save & Close once you are done.

 

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Adding a PIN-UP Partners Offer to MaxConv Tracker​

If you’ve added PIN-UP Partners to MaxConv and you’ve also successfully added the MaxConv postback URL to PIN-UP Partners dashboard, you are ready to add the offer.

You’ll need to apply to run an offer in the PIN-UP Partners dashboard. To do that, open the Create new promo page from the main menu.

Then, you’ll see the available offers on the right.

Select the offer you want to run and click on the Next button.

Now it’s time to choose the promo type. This is the step where you choose if you want to send visitors directly to the offer page (registration form for example) or a pre-lander (or maybe a video page).

For the purpose of this guide, I’ll select Direct Link. Click Next to move to the next step.

In the last step, you’ll need to pick one direct offer page. Since this offer is available in many countries and languages, be careful which language you pick. In this example, I’ve picked the Sign up form for Canada (CA).

Select the traffic source and click on the Get Link button.

Your tracking link will be created and all you need to do now is pick the tracking domain from this popup:

Select the domain and click on the Save button.

Grab the tracking link by clicking on the COPY button and go back to MaxConv tracker.

Open the Offers page and click on the + Create button.

You see a “Create offer” popup, like this one:

Make sure you add a name for the offer and select Pin-Up Partners as the affiliate network (don’t skip this). When you select the affiliate network, you’ll notice this under the URL field:

Offer URL suffix: subId1={mc_click_id}

That means MaxConv will append your offer URL with the correct tracking token so you don’t have to do it manually.

Paste your Offer URL here. Your Offer URL might look something like this:

https://webpnplnk.com/NGHOwLU2/

Click on the Save button and you’re done.


TIP: Don’t forget to select the Affiliate network when adding new offers to tracker.