Case Study 🎯 Cracking the Indian iGaming Market: SmartCPM Campaign Drives High-Value FTDs

[Clickadu]

This case study showcases how Clickadu enabled a successful iGaming campaign targeting India, delivering strong user acquisition performance and surpassing key advertiser KPIs. Leveraging smart ad formats, strategic targeting, and continuous optimization, the campaign achieved remarkable efficiency and established a replicable framework for future GEO expansion.

Campaign Goals

• GEO: India
  
  
• KPIs:
  
  • Registration: $1
    
    
  • FTD (First-Time Deposit): $40.00

Campaign Setup
Ad Format: Onclick (Popunder)
Pricing Model: smartCPM
Initial Bid: $0.13 → Increased to $0.19 over time due to competition
Device Targeting: Android only
Exclusions: Older OS versions blacklisted
Frequency Cap: 1/24 (1 impression per user per 24 hours)

Optimization Strategy
From the start, the campaign was designed with precision targeting and efficiency in mind:

• Unique Audience Targeting:
  A key feature utilized was targeting users who hadn’t been exposed to ads previously during this session. This allowed the campaign to focus on "fresh" users — those less saturated with competitor messaging and therefore statistically more likely to engage and convert.
  
  
• Source-Level Optimization:
  Weekly postback reviews enabled data-driven refinement. Underperforming sources were excluded, while high-converting zones were scaled through smart bid increases.
  
  
• Geographic Optimization Within India:
  Despite running under one GEO, user behavior