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  1. Scaling COD Nutra: 6 Reasons Approval Rate Drops Even When Traffic Looks Fine

    Scaling COD Nutra: 6 Reasons Approval Rate Drops Even When Traffic Looks Fine

    You launch a COD Nutra campaign, CPL looks good, leads start coming in, and then the advertiser reports a weak approval rate. The natural conclusion is: bad traffic. Sometimes that is exactly the problem. But approval rate alone does not tell you enough to make that decision. Once a lead is...
  2. didlogic

    Comment by 'didlogic' in article 'Which GEOs are currently easiest to enter?'

    Nice breakdown. LATAM + APAC are actually two regions we deal with a lot at didlogic. If you’re testing a new GEO and want to sanity-check the telecom side — local numbers, voice availability, routing, just send it over. Happy to take a look. We’ve mapped our coverage here too: LATAM...
  3. A2P SMS for iGaming: OTP, Transactional and Promotional Traffic Are Not the Same Thing

    A2P SMS for iGaming: OTP, Transactional and Promotional Traffic Are Not the Same Thing

    For an iGaming operator expanding into new markets, SMS can look deceptively simple. A player enters a phone number. A message is sent. The player receives it. In practice, the messaging layer gets more complicated as soon as you start operating across multiple GEOs. An OTP sent during...
  4. From Lead to Confirmed Order: The Telecom Stack Behind COD/Nutra Call Centers

    From Lead to Confirmed Order: The Telecom Stack Behind COD/Nutra Call Centers

    When you run COD or Nutra campaigns, generating the lead is only half of the job. A customer can click the ad, submit the form and enter the CRM — but someone still has to reach them and confirm the order. In practice, there is another conversion funnel after the landing page: Lead → Call →...
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