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How are networks built for buying and selling traffic between publishers and advertisers?

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Medo900

Super Contributor
Joined
Apr 22, 2021
Messages
21
How are you all doing? I hope everyone is well.

I have a question:
How are networks built in general?
I’m not referring to any specific network, but in general —
How is a network of publishers and advertisers built?
Are there large networks that buy traffic at a lower price and sell it to advertisers at a higher price?
How do they work?
I would appreciate an answer from someone experienced in
 
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