STEP 1 - What is Affiliate Marketing

When learning something new, it’s always good to go through some theory first. So, before we begin, let's go over some basic terms.

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing where a business rewards individuals (affiliates) for driving traffic or sales to the business through their marketing efforts.

Here's how it typically works:

• Affiliate: This is the person promoting a product or service. They could be a blogger, social media influencer, website owner, or anyone with an audience.
• Merchant or Business: This is the entity that sells the product or service. They set up an affiliate program to encourage others to promote their products.
• Affiliate Link or Code: The affiliate is given a unique tracking link or code that they use in their content. This link helps the business track which sales or leads came from the affiliate.
• Promotion: The affiliate promotes the merchant's products or services through various channels like their website, social media, email marketing, etc. They might write reviews, create content, or directly endorse the products.
• Commission: When a customer makes a purchase or performs a desired action (like signing up for a service) through the affiliate's unique link or code,