Cold, tired of short days, and winter in general? In this blog post, we'll discuss the basics of this lucrative niche, including the vertical itself, what types of offers and promotions to look for, and how to set up an effective funnel for maximum conversions. Whether you're an experienced affiliate marketer or just starting out, you'll find everything you need to know about succeeding in the adult games affiliate marketing niche in this post.

The adult games market generates huge profits. According to Statista, the global adult gaming market size was estimated at around $9.3 billion in 2020 and is projected to grow at a CAGR of 8.6% from 2021 to 2027.

Adult games are popular in many countries and the market is still growing. According to Pornhub’s 2019 Year in Review report, the top 5 countries with the highest traffic for adult games were Germany, France, Italy, Spain and the United States.

This vertical offers an excellent opportunity for marketers to reach a huge number of potential leads and make a good profit. With the right strategies and tactics, you can succeed in this highly competitive market.

Adult games vertical's funnel

1. Banner (pre-roll): A banner ad is the first step in the adult games vertical funnel and it should be used to capture user attention. It is important to use visuals that are relevant to the adult games niche and to include a clear call-to-action.

2. Prelanding: The prelanding page is usually an intermediary step between the banner ad and the landing page. This page should provide more information about the offer, giving the user an opportunity to learn more about the product before continuing on to the landing page. It’s a great opportunity to warm up the users and monetiz them, too.

3. Landing for mediabuy traffic: The landing page should be designed to convert users into paying customers. A well-designed landing page will include visuals, calls-to-action, and sales copy that effectively promotes the product. It is important to ensure that all elements on the page are optimized for maximum conversion rates.

Next, we’ll cover the most important part of launching your campaign – promotion. Creatives are crucial, and the best variant is to make your own, based on the competitors’ creatives.

You can use a variety of creatives - trending celebrities, games characters, or comicbooks personas.

High-quality photos are an essential part of your promotional strategy. When you’re promoting adult games, it’s important to create and use visuals that will draw potential players in. There are several tips to keep in mind when creating visuals for your adult games:

• Keep the visuals simple yet eye-catching. When creating visuals, think about what your audience would be most likely to engage with.
• If you’re using images of people, make sure that they look as attractive as possible. This includes making sure that the models have good lighting, good makeup, and are wearing flattering clothing.
• Make sure that all images are properly sized and formatted for the platform you’re using them on.
• Use the same style of visuals throughout your promotion, this will help keep a consistent look and feel for your campaign.
• If possible, include images of gameplay, this will help to showcase the game in action and encourage more people to try it out.
• Try to use vibrant colors and themes that are reflective of the adult game you’re promoting.

Having high-quality visuals is key to getting people interested in your adult game. With the right visuals, you can create a strong visual identity and help promote your game more effectively.

If you’re not very good at coming up with creative phrases, here’s a list of ideas for you:

• “Don’t play alone, join the XXX revolution today”
• “Let your fantasies come alive with XXX game”
• “Be part of the XXX movement - download the game now”
• “Unlock new levels and become the king of XXX”
• “Unlock your ultimate desires with XXX game”
• “Play in virtual reality and make your fantasies come true with XXX game”
• “Discover a new way to enjoy XXX games”
• “Experience XXX game as you never did before”
• “XXX game will blow your mind – play it now”
• “XXX game is a real-life pleasure – join the revolution!”
• “Step into the world of XXX game – be the king of pleasure!”

We’ve also prepared interesting Pornhub statistics, where you’ll find the most searched games and characters. They post it every year, so keep an eye on that!


The adult games vertical is an incredibly profitable opportunity for affiliates to tap into. With high GEO coverage, high payouts, and almost unlimited potential for promotions, it's a sector that shouldn't be overlooked. With the right approach, you can leverage this lucrative vertical and reap the rewards. Good luck!
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